Manager, Marketing

Job Summary:

Reporting to the Head of Marketing, Business Development and Customer Experience, you will lead the Digital, Marcom and Branding strategy based in Singapore, defining, and delivering robust integrated brand initiatives based on in-depth Business customers and market understanding.

Your role will be involved in brand management, marketing planning, campaign development, co-ordination of rollouts, digital marketing, events strategy, content and collateral development/distribution and support of marketing communications (internal and external).

Job Responsibilities:

Brand Management

• Ownership of brand and communication strategy development and execution. You will shape and lead campaigns, programs and initiatives that align with strategic business priorities for SPTel.
• Manage calendar/timeline of integrated multi-channel tactics including conferences, client events, awards, social media, thought leadership and editorial activities, including budgetary requirements and KPI reporting.
• Own content strategy to support overall business objectives. Source and write, edit, and proofread various forms of targeted communications for a broad range of audiences across the executive communications, internal/studio communications, and external communications functions.
• Content will include but is not limited to Town Hall or events presentations and demonstration, internal newsletters, award entries, case studies, brochures, thought leadership, digital content, client presentations and email marketing content aligned to brand messaging which support our campaigns.
• Shape and lead impactful public relations strategies that connect to brand and business goals and respond to current issues and trends in regional media landscapes. This will include profiling projects, thought leadership, talent, executive profiles, special campaigns, and other activities.
• Develop and execute programmes to deliver consistent, high quality brand experience.
• Provide advice and guidance to business stakeholders in the application of brand guidelines to specific applications.
• Develop and support team in effective and efficient realization of brand strategy with strong innovation master plan, and holistic brand campaigns with optimized media mix especially new launches.
• Provide technical and commercial support to the business development & marketing team, assisting in solving their technical challenges relating to brand constraints.
• Analyze data and recommend action plan to drive.
• Any other ad-hoc duties as assigned by superior from time to time.

Marketing Communications

• You will be involved in the integration of the communications of the marketing plan, to achieve targeted objectives and success of the sales and marketing targets.
• Support the businesses to develop and continuously improve marketing communications plans, including media/press programmes, with objectives, strategies, and action plans.
• Manage communications campaigns to promote the company’s programmes, services, and product launches.
• Explore new platforms and identify media angles to increase the company’s reach.
• Forecast, prepare, and manage communications budgets.
• Execute non-digital marketing tactics, events management, collaborate with agencies and other vendor partners.
• Ideate content for various digital platforms, including social media, blogs, and email campaigns.
• Copy writing for various digital platforms, including social media, blogs, and email campaigns.
• To coordinate the development and delivery of digital solutions for internal and external initiatives with a strong focus on social & digital media.
• Generate timely reports on key insights and provide recommendations for improvements.
• Project manage the execution of all social media campaigns, coordinating with external and internal stakeholders to ensure alignment and collaboration across teams, meet communication objectives, and achieve targeted results within set timelines and budget.
• Work with Business leaders and provide guidance on best practices for social media marketing.

Requirements:

• Degree in Marketing with minimum 6 years’ experience in marketing work experience in progressive, fast paced organizations in Business solutions, Information Communication and Technology industries.
• In-depth knowledge and understanding of key social media platforms, branding, including but not limited to LinkedIn, Facebook and Instagram. Abreast with the current digital trends and online marketing channels
• Experienced with website analytics and social media tools (Google Analytics)
• Excellent product marketing planning, development, and execution skills with a proven ability to deliver multi market, multi-channel marketing and communication campaigns.
• Understanding of digital marketing processes, techniques, and tactics.
• Proven ability to work effectively with stakeholders at the most senior of levels and manage complex projects across multiple services and departments.
• Strong interpersonal and time management skills with the ability to work on multiple projects and meet tight deadlines.
• Strong writing and communication skills are required, with a deep understanding of various marketing channels and technologies.
• Strong negotiation and time management skills will be added advantage.
• Proactive, flexible approach and ability to meet tight deadlines and be prepared to travel as required