Marketing Analytics Project Manager, 12-month, CBD (LF)

Job Scope:

Project Management:

· Lead and execute key CRM and Analytics projects, ensuring alignment with organizational goals and timelines.

· Oversee the end-to-end project lifecycle, from planning and execution to monitoring and reporting.

· Partner with internal teams and collaborate with external partners to drive projects forward, ensuring successful delivery

Marketing Analytics:

· Utilize analytics tools to analyze and interpret CRM data, generate actionable insights to drive user acquisitions and improve customer retention for our key nutrition brands.

· Build and deploy personalized journeys and touchpoints for our consumers that drives intimacy across the ecosystem.

· Develop and implement robust measurement frameworks to measure the performance of our key CRM metrics

· Collaborate with cross-functional teams to identify opportunities and challenges, making data-driven recommendations for continuous improvement.

· Ideate, advice and pilot Advanced Analytics capabilities to drive various aspects of growth initiatives across PA markets

Team Collaboration:

· Collaborate closely with cross-functional teams, fostering a collaborative environment that promotes innovation and excellence

· Mentor and guide team members across PA markets, sharing industry best practices and knowledge.

Requirements:

· Bachelor's degree and/or Masters degree in Business Analytics, Industrial & Systems Engineering, Operations Research, Mathematics/Statistics, or related disciplines

· Min. 3 years of proven experience in Analytics, Business Analytics, and Project Management. Prior experience in a 'Direct to Consumer' role dealing with large, complex, high-velocity data is highly desirable.

· Expertise in utilizing advanced analytics tools for data interpretation and actionable insights. Familiarity with Power BI visualization tool

· Hands-on experience of SQL and willing to pursue other data analysis/programming tools

· Proficiency in project management methodologies and tools. Experience in developing and implementing data governance, policies, and strategies.

· Demonstrated success in leading and delivering complex projects, ensuring alignment with business objectives.

· Knowledge in paid advertising platforms (e.g. Apple Search Ads, Google Ads, Facebook Ads Manager, X, etc.)

· Excellent communication and presentation skills

· Ability to work independently and collaboratively in a team.

· Proven ability to influence and collaborate with cross-functional teams.

Additional Information:

· Salary – Up to S$6K + 1 month completion bonus

· Contract duration: 12-month contract, renewable and convertible

· Commencement Date: Immediate

· Working days and hours: Mon to Friday, 9am to 6pm

· Location: Duo Tower, Bugis MRT