Marketing & Sales Assistant

The role

This role is the right hand to our Head of Sales and Marketing, combining executive and personal support with hands-on B2B marketing and CRM work. You will keep her calendar, travel, and day-to-day operations running smoothly, while also producing professional marketing content for a technical, scientific audience across the Asia Pacific region.

This is a dual role by design: half of your time is administrative and executive support, half is marketing execution and CRM discipline. You will be organised, detail-oriented, and comfortable moving between calendar logistics and drafting external-facing content in the same afternoon. Because you will write content that represents the company externally, your English and Mandarin writing quality both matter and will be tested.

What you will do

• Executive and personal support: Manage calendars, scheduling, and meeting coordination for the Head of Sales and Marketing; arrange business travel and related logistics; provide personal scheduling and logistics support as needed.
• Meeting coordination: Coordinate internal and external meetings, including agendas, meeting notes, and follow-up actions.
• Reporting and communications: Prepare presentations, reports, summaries, and internal communications; maintain well-structured digital records and documentation using company systems.
• B2B marketing content: Draft and edit professional marketing copy for a technical, scientific audience: product bulletins, email campaigns, LinkedIn posts, distributor newsletters, and trade show materials.
• LinkedIn and digital presence: Maintain and grow the company's LinkedIn presence with content aimed at lab managers, researchers, and procurement contacts, not consumer audiences.
• Marketing materials: Support preparation of brochures, presentations, spec sheets, and training documents for a technical/scientific product line, liaising with external vendors such as designers, printers, and translation agencies as required.
• Distributor and partner coordination: Coordinate with distributors and partners on co-branded marketing materials, regional campaign content, and information requests.
• CRM and sales support: Maintain and update customer, contact, and opportunity data in Microsoft Dynamics 365Business Central, and support sales processes by ensuring CRM records are accurate and complete.
• Cross-team coordination: Act as a coordination point between sales, marketing, engineering, and operations; track action items, deadlines, and deliverables, and follow up proactively on open commitments.

What we are looking for

Essential

• Diploma or degree in Business Administration, Marketing, Communications, or a related discipline.
• Minimum 3 years in administrative or executive support with marketing exposure, or in B2B marketing/communications with strong administrative responsibilities.
• Demonstrated experience writing for a professional, technical, or scientific B2B audience, not consumer lifestyle content. Writing samples will be requested at interview stage.
• Working experience with LinkedIn as a business communication and content channel.
• Hands-on experience with Microsoft Dynamics365 Business Central for CRM maintenance.
• Excellent written and spoken English; business-level written and spoken Mandarin, to support China distributor and regional communications.
• Proficient in Microsoft 365 (Outlook, Word, PowerPoint, Excel, Teams, SharePoint).
• Comfortable working independently with minimal supervision and managing multiple tasks and stakeholders across time zones.

Desirable

• Prior experience supporting a senior executive in both a professional and personal capacity.
• Familiarity with the microscopy, life sciences, or materials science market.
• Experience working with distributors or channel partners in a marketing support capacity.

Who you are

You are structured and dependable, the kind of person a busy executive can hand a calendar and a campaign brief to on the same day and trust both will be handled well. You have a sharp eye for detail and take real pride in polished, professional output, whether that is a travel itinerary or a LinkedIn post aimed at a lab manager. You write cleanly and precisely in both English and Mandarin, and you know the difference between writing for a technical, scientific audience and writing for a consumer one. You are proactive rather than reactive: you follow up before being asked, and you flag problems early rather than letting them surface as surprises. You are comfortable holding confidential information with discretion, and you work well independently while staying closely coordinated with the people who depend on you.

About Boeckeler Instruments

Boeckeler Instruments is a specialist manufacturer of sample-preparation equipment for users of electron and atomic force microscopes in the life sciences and materials science. Our product lines span ultra-microtomy, array tomography, light microscopy, cryogenics, and workflow instruments, used by researchers and laboratories around the world. We are a privately held company with production in Tucson, Arizona and Singapore, a finance and commercial base in Singapore, and an engineering team in Manila. We sell globally through a network of specialist dealers and directly to research institutions.

We area small, close-knit company where individuals have real ownership of their work and direct access to leadership. We value results delivered in an ethical and transparent way, precise and dependable execution, and a no-surprises culture.

Boeckeler Instruments is an equal-opportunity employer. We welcome applications from all qualified candidates. To apply, please submit your CV and a short cover note describing your relevant experience.