Marketing Assistant Manager – Up to $5,800 - Ubi

• Position : Marketing Assistant Manager – Up to $5,800 - Ubi
• Location : Ubi
• Working hours : 5 Days Work Week – Monday to Friday: 9.00AM to 6.00PM
• Salary (commensurate with experience) : Up to $5,800 + Performance Bonus + 14 Days Annual Leave
• Duration : Perm
• Industry : Hair Care Industry

Responsibilities:

• Develop strategies for maximizing brand visibility, recognition and engagement during trade shows and/or for overall branding
• Conceptualize, plan, and execute engaging events aligned with the brand's image and goals
• Develop and implement effective public relations launch strategies for new products, services, or initiatives while evaluating the success through post-event analysis
• Cultivate media relationships to secure coverage and manage press releases. Build and maintain relationships with journalists, bloggers, and influencers
• Craft clear and compelling copy for various mediums, including social media, blog posts, and newsletters
• Act as a spokesperson for the brand and facilitate media interviews when necessary. Act swiftly to manage and mitigate potential public relations crises
• Develop and implement a robust CRM loyalty program to enhance customer retention and engagement. Analyze customer data to tailor loyalty initiatives for maximum impact
• Devise and execute digital marketing campaigns while extablishing partnerships to generate leads for hair services & trade events to drive sales
• Optimize promotional activities to increase footfall and customer satisfaction
• Utilize SEO, social media, and other digital channels to drive online engagement
• Any other ad-hoc duties as assigned.

Requirements:

• Minimum Degree in Marketing, Business or related field
• Minimum 5 years of related work experience in FMCG or beauty industry
• Proven experience in marketing roles, with a strong background in trade and retail marketing, branding, lead generation & CRM
• Bilingual in English and Mandarin to liaise with Chinese clients who can converse in Mandarin only

Email to: [email protected]

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***We do not charge our candidates any referral fee nor bind them with any contract.***

Jeslyn Tan

Senior Consulting Manager (APAC)

Reg no.: R21101247 | EA No: 13C6684