Marketing Associate

About the Role

• Support the implementation of a digital transformation strategy and marketing campaigns in tune with market trends and consumer behaviour, in partnership with internal and external teams;
• Support the creation of social assets, the adoption and management of digital tools for enhancing internal training and optimizing website launches to boost brand presence.
• Contribute to SEO initiatives through keyword research, content optimization and maintain website content to ensure a seamless user experience that accurately conveys the brand’s messaging.
• Conduct in-depth market analysis to discern consumer trends, preferences, and competitor behaviour to enhance brand’s strategy.
• Monitor and report on key performance indicators for brand’s health, including market share, customer’s perception and providing actionable insights.
• Collaborate with local teams to create and rollout regional marketing materials and toolkits.
• Assist in coordinating, planning and execute regional events and webinars across the APAC region to enhance brand engagement and outreach to target audiences.

About You

• Bachelor’s degree in Marketing, Digital Marketing & New Communications or related subjects
• Minimum 3 years of relevant experience, salary will commensurate with years of experience
• Able to interpret data and extract actionable insights, with a solid grasp of analytics tools
• Strong can-do attitude: Innovative and collaborative with a passion for quality and efficiency
• Strong collaboration skills for working with diverse teams and partners, with exceptional communication abilities
• High proficiency in Excel and PowerPoint and ability to learn/leverage digital marketing tools
• Ability to take initiatives and work with ambiguity in an unstructured environment
• Knowledge and experience in digital marketing tools, SEO and website management is a bonus