Marketing Communication (MarCom) Executive (Shopping Centre)

JOB RESPONSIBILITIES

• To work with event company to manage marketing campaigns to promote the shopping centre, its retailers, and events across various platforms (online, print, social media, etc.).
• Manage seasonal and special promotional campaigns that drive foot traffic and sales for tenants.
• Ensure content for shopping centre’s website, social media platforms, newsletters, promotional materials, signage and digital platforms are aligned with the overall brand voice and messaging of the shopping centre.
• Assist in planning, coordinating events and activations (e.g., seasonal promotions, product launches, family events, festivals, etc.) to drive engagement and foot traffic.
• Handle post-event evaluations, ensuring campaigns are measured for effectiveness.
• Develop strong working relationships with shopping centre tenants, ensuring their marketing and communication needs are met.
• Support tenants with campaign ideas and co-branded marketing materials that align with the shopping centre’s strategy.
• Provide tenants with updates on upcoming events, promotional opportunities, and marketing initiatives.
• Manage the shopping centre's social media accounts, including content creation, scheduling, and engagement.
• Ensure the website is regularly updated with relevant content and promotions.
• Maintain consistency of brand messaging across all communication channels.
• Work with event company for press releases, media advisories, and promotional content for media outreach.
• Develop and implement customer engagement strategies, such as loyalty programs or customer feedback initiatives, to improve shopper satisfaction and retention.
• Collect and analyse customer feedback to drive improvements in marketing strategies and services.
• Assist in managing the marketing budget, ensuring campaigns are delivered on time and within budget.
• Prepare reports on marketing campaign performance, social media metrics, and other KPIs, presenting findings to senior management.

JOB REQUIREMENT

• Candidate with self drive possess Diploma or Degree in Marketing, Communications, Public Relations, or a related field.
• At least 2-3 years of experience in marketing or communications, ideally in a retail, shopping centre, or hospitality setting.
• Good knowledge of digital mediums, including digital media such as TikTok, Meta, etc.
• Relevant experience in graphic design and knowledge.