Marketing Communications Manager

Responsibilities

·       Develop and execute integrated marketing and communications strategies to strengthen brand awareness, support business growth, and drive agent recruitment.

·       Lead the planning and execution of corporate branding strategy, events, sponsorships, CSR initiatives, and internal engagement programmes.

·       Oversee content creation, ensuring consistency and quality across digital, print, video, and corporate communications.

·       Manage marketing campaigns across events, social media, email marketing, and retargeting channels, with a focus on performance optimisation and ROI.

·       Grow the company's digital presence and followers across multiple English and Chinese social media platforms.

·       Work closely with senior management, agency leaders, business units, external vendors, media partners, and creative agencies to deliver organisational objectives.

·       Analyse campaign performance and market trends, providing insights and recommendations to improve effectiveness.

·       Allocate budgets, and resources to ensure successful delivery of initiatives.

·       Support the development and implementation of new marketing initiatives, leveraging digital tools, AI, and emerging technologies where relevant.

·       Mentor the marketing, design and video teams, ensuring projects are delivered on time and to expected quality standards.

·       Undertake any other duties as assigned.

Requirements

·       Degree in Marketing, Mass Communication, Business, or a related discipline.

·       6to 8 years of relevant experience in marketing, communications or branding.

·       Proven experience managing integrated marketing campaigns, events, and stakeholder engagement.

·       Strong understanding of digital marketing, social media, content marketing, events, and campaign analytics.

·       Excellent written and verbal communication skills in English.

·       Proficiency in Mandarin is an advantage for content creation and stakeholder engagement.

·       Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

·       Strategic thinker with strong problem-solving and decision-making abilities.

·       Self-motivated, hands-on, and able to work independently in a lean and dynamic team.

·       Prior people management or team leadership experience is preferred.