Marketing Communications Manager

Description:

· Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

· Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

· Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

· Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

· Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

General Responsibilities

· Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets

· Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

· Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

· Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

· Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

· Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

· Bachelor’s degree in marketing, business, or related field

· Excellent written and verbal communication skills

· Proven experience developing marketing plans and campaigns

· Strong project management, multitasking, and decision-making skills

· Metrics-driven marketing mind with eye for creativity

· Experience with marketing automation and CRM tools

Essential requirements

· Proficiency with online marketing and social media strategy

· Proven experience designing interactive applications and networking platforms

· Willingness and ability to travel

· Established press and media contacts

Click here to submit your application: https://forms.gle/SHB9LjVrxnYhZDx79