Job Description

Marketing Executive / Marketing Manager – Esports Company

Position Overview

We are looking for a creative, passionate, and results-driven Marketing Executive / Marketing Manager to lead and execute marketing initiatives that strengthen our brand, grow our gaming community, and drive business growth. The ideal candidate is familiar with the esports and gaming industry, has strong digital marketing skills, and is capable of developing engaging campaigns across multiple platforms.

Key Responsibilities

Brand & Marketing Strategy

• Develop and execute integrated marketing campaigns to increase brand awareness and customer engagement.
• Plan and implement marketing strategies aligned with the company's business objectives.
• Monitor market trends, competitor activities, and consumer insights to identify growth opportunities.

Digital Marketing

• Manage the company's social media platforms, including Facebook, Instagram, TikTok, X (Twitter), LinkedIn, YouTube, and Discord.
• Create and publish engaging content, including graphics, videos, promotional materials, and event announcements.
• Plan and optimize digital advertising campaigns across Google Ads and social media platforms.
• Monitor campaign performance and prepare marketing reports using analytics tools.

Community Engagement

• Build and grow an active gaming and esports community.
• Engage with players, fans, influencers, and online communities to increase brand loyalty.
• Organize community events, online tournaments, and promotional activities.

Event Marketing

• Support the planning and promotion of esports tournaments, gaming events, product launches, and community activities.
• Coordinate with internal teams and external vendors to ensure successful event execution.
• Develop promotional materials before, during, and after events.

Partnership & Sponsorship

• Assist in developing relationships with sponsors, gaming brands, publishers, media partners, and influencers.
• Support sponsorship campaigns and ensure contractual marketing deliverables are executed effectively.

Content Creation

• Work closely with designers, videographers, and content creators to produce high-quality marketing materials.
• Develop compelling storytelling that resonates with the gaming community.
• Ensure brand consistency across all marketing channels.

Performance Analysis

• Track key marketing metrics, including website traffic, social media engagement, lead generation, and campaign ROI.
• Provide regular reports and recommendations for continuous improvement.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, Media, or a related field.
• 2–5 years of experience in marketing, digital marketing, or brand management.
• Experience in the esports, gaming, entertainment, technology, or digital media industry is highly preferred.
• Strong understanding of social media platforms and digital marketing tools.
• Familiarity with Google Analytics, Meta Ads Manager, TikTok Ads, and SEO is an advantage.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Creative mindset with the ability to generate innovative marketing ideas.
• Passion for gaming and esports.

Preferred Qualifications

• Experience managing gaming communities on Discord or similar platforms.
• Experience working with influencers, streamers, or esports organizations.
• Basic graphic design or video editing skills (Adobe Creative Suite, Canva, CapCut, etc.) are a plus.
• Knowledge of livestream marketing and content creation.

Key Performance Indicators (KPIs)

• Brand awareness and audience growth
• Social media engagement and follower growth
• Marketing campaign ROI
• Lead generation and customer acquisition
• Event attendance and participation
• Community growth and engagement
• Partnership and sponsorship success

Benefits

• Competitive salary with performance incentives
• Career growth opportunities in the esports industry
• Training and professional development
• Annual leave and statutory benefits
• Dynamic, innovative, and collaborative work environment
• Opportunity to work on exciting esports events and gaming projects