Marketing director

A Marketing Director leads the marketing department by developing and executing comprehensive marketing plans and strategies. You will conduct competitor and market demand research, coordinate projects, manage advertising campaigns, and build brand awareness to drive business growth.

Responsibilities

• Assess and develop the company’s marketing plan and strategy to align with business goals
• Conduct competitor research and analyze market demand for products and services to inform marketing decisions
• Communicate the marketing plan effectively to internal teams and stakeholders
• Collaborate with Advertising Managers to develop targeted promotional campaigns
• Build and position brand awareness to enhance market presence and customer engagement
• Coordinate marketing projects from initiation through completion, ensuring timely delivery and quality outcomes
• Compile detailed lists describing the company’s products and services for marketing use
• Develop and manage marketing budgets, including research and development expenditures and profit-loss projections
• Identify and analyze potential customer segments to optimize marketing efforts
• Create and manage advertising campaigns across relevant channels to maximize reach and impact