Marketing Director

About Action X

Action X is a fast-growing company based in Singapore that has international market presence in SE Asia and China. Action X aims to inspire and enable individuals to maximize their potential through gamification of sports and fitness training.

Action X understands the importance of technological capabilities and data science for to improve quality of human lives and allow people to unlock their potential to achieve their dreams and goals. We created a technology master plan that builds on our expertise in sports entertainment and gamification.

In view of the Covid-19 global pandemic, sporting events and way of life have greatly transformed, and it has greatly impacted Action X's core business of engaging the public with our events. Thus, Action X wants to achieve digital transformation of our offline running events to online business through the creation of online fitness app. This digital transformation will continue to allow us to address our target audience social needs which is to socialize through a large-scale sports activity.

The digital transformation by adopting new technological product will help Action X to continue delivering our services to targeted customers and to stay relevant and competitive in the sports industry.

Job Description

Marketing directors are responsible for their company’s marketing and communications strategies, as well as overall branding and image. They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors. They guide a marketing department, including the work of marketing managers.

Responsibilities

• Plan and execute a marketing strategy for the organization and for new and existing products or services

• Oversee the implementation of the marketing strategy

• Develop a brand strategy

• Set and administer an annual marketing budget

• Create and manage a calendar of events such as webinars, conferences and through leadership contributions

• Guide the day-to-day activities of the marketing team and marketing manager

• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary

• Provide tools and materials to enable the sales team to function effectively

• Manage and refine the organization’s social media presence

• Manage and measure marketing campaign costs

• Report on the effectiveness of marketing campaigns using pre-determined KPIs

• Utilize data for marketing campaigns, interrogating the organization’s databases and external data

• Identify new business opportunities

• Conduct market research studies

• Negotiate with media agencies and secure agreements on the production of promotional materials

Skills & Requirements

• Strong project management and people management

• Data analysis

• Hands-on and strategic experience in social media/digital/PR/communications

• Experience overseeing, optimizing, and building social media budgets across multiple platforms

Desired Experience & Qualities

• 6 to 8 years’ experience working in brand marketing, publishing and content across a portfolio of games, sports and creative products and services.

• Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.

• In-depth knowledge of big data analysis

• At least undergraduate degree in Marketing, Management or similar relevant field

• Addition marketing certifications are a plus

• Fluent in English and Japanese language are a plus.

Working hours

9:00am-6:00pm

The 3-6 months will be probation period for observation and getting to know the company operations better. Suitable candidate will be offered full-time position afterwards.

Job Types: Full-time, Part-time, Temporary, Permanent

Salary: S$3000-$5500/Month