Marketing Executive

Product Marketing:

• Develop and drive Go-To-Market strategy to the identified market.
• Work with Acquisition Associates (Commissioning Editors) to develop product messages and positioning for key educational solutions.
• Set in place and implement roll-out plans and track.
• Own the product life cycle of MCE's product suite for the identified market.
• Manage and develop the creation of compelling marketing content to create awareness and drive leads (i.e., presentations, case studies, email copy, web-based resources, video, recorded demos, and brochures).
• Propose creative ways to repackage products.
• Take on post-publication content-related follow up actions that will support sales (i.e., mapping to curriculum and/or product recommendations).
• Respond to content, teaching and usage related queries of our education products from external and internal stakeholders.
• Train sales team on our education products.
• Provide product presentations to customers and/or key distributors.
• Any other product-related tasks beyond product development.

Field Marketing & Administration:

• Plan, execute and coordinate for all events and webinars with multiple partners.
• Facilitate as moderator/host for all events.
• Work closely with legal team to prepare any documents or contracts related to events or webinars.
• Plan and launch student competitions.
• Develop marketing activities, monitor and track the sign-up rate for competitions.
• Facilitate procurement process from PR to PO creation in our inhouse system.
• Tracking of budgets.
• Booking of travel/accommodation document for all speakers, delegates and internal team when required.

Any other administrative tasks as assigned.