Marketing Executive

Marketing Executive (Digital Marketing)

Job Summary

We are seeking a Marketing Executive to plan, execute, and optimize marketing campaigns using AI-powered tools and digital platforms. The role involves content creation, campaign management, customer engagement, and leveraging AI tools.

Responsibilities

• Plan and execute digital and offline marketing campaigns to achieve targeted reach and engagement
• Use AI tools to generate marketing content, captions, ad copy, and campaign ideas that resonate with target audiences
• Manage social media platforms by creating and publishing engaging content to increase follower interaction and brand awareness
• Analyze campaign data and customer insights using AI and analytics tools to inform marketing strategies and improve performance
• Support lead generation and customer engagement initiatives to drive sales growth
• Coordinate marketing activities with sales teams to align efforts and maximize impact
• Monitor market trends and competitor strategies to identify opportunities and threats
• Optimize campaigns continuously to improve reach, engagement, and conversion rates
• Prepare marketing performance reports with actionable recommendations for stakeholders

Preferred competencies and qualifications

• Diploma or Degree in Marketing, Business, or related field
• Familiarity with AI tools and digital marketing platforms
• Knowledge of social media marketing and online advertising
• Ability to analyze data and campaign performance
• Strong organizational skills to manage multiple projects effectively