Marketing Executive

Company Description

Indexync is an early-stage SaaS startup building the backend operating system for e-commerce sellers in Southeast Asia. We help sellers manage products, inventory and orders seamlessly across Shopee, Lazada, TikTok Shop and Shopify - reducing manual work and helping them scale more efficiently.

We are in an active growth phase, focused on driving user signups through social media content and paid advertising. We are looking for a driven marketing professional to own this function end-to-end.

Role Description

You will own Indexync’s organic social media presence and paid advertising function. This is a hands-on, high-ownership role where you will be creating content, running campaigns, building a free-to-paid nurture pipeline and analysing performance to iterate fast.

You will work closely with the founders with real visibility into company strategy, growth decisions and have a real voice in shaping how we grow.

Key Responsibilities

1. Social Media Content Creation & Management

• Own end-to-end content creation for Instagram and TikTok including ideation, scripting, filming, editing and publishing
• Manage content calendars, scheduling and community engagement across both platforms
• Develop platform-native short-form video content that resonates with marketplace sellers and small business owners
• Repurpose content across formats to maximise reach and maintain a consistent brand voice
• Monitor trends, test hooks and content formats, and iterate based on performance data

Tools: CapCut, Canva, Meta Business Suite, TikTok Creator tools

2. Paid Social Advertising

• Plan, set up and manage paid campaigns on Meta Ads Manager and TikTok Ads Manager targeting Singapore and SEA marketplace sellers
• Build audience segments, test ad creatives and optimise campaigns for user signups and cost per acquisition
• Ensure alignment between ad creatives and landing page experience to reduce bounce and improve conversion
• Scale ad spend thoughtfully based on performance data and campaign results

Tools: Meta Ads Manager, TikTok Ads Manager, Google Analytics

3. Performance Tracking & Reporting

• Monitor and report on key metrics across organic social and paid channels on a weekly basis
• Use data to make informed decisions on content strategy and ad spend allocation
• Maintain a clear view of cost per acquisition, conversion rates and channel ROI

Tools: Meta Ads reporting, TikTok Ads reporting, Google Analytics

4. Conversion & Nurture

• Build and manage a systematic conversion pipeline for free users to convert them into paying customers
• Work with founders to identify conversion drop-off points and test messaging that addresses them

What We're Looking For

• Hands-on experience in social media marketing and/or performance marketing
• Proven experience running paid campaigns on Meta Ads Manager, audience building, A/B testing and conversion optimisation, not just boosting posts
• Strong content creation ability - comfortable scripting, filming and editing short-form video for Instagram and TikTok
• Analytical mindset - you read performance data and adjust strategy accordingly
• Self-starter who can work with minimal direction and take full ownership of outcomes
• Bonus: experience marketing to ecommerce sellers, SMEs or marketplace platforms in Singapore or SEA

Why Indexync?

• You are not inheriting someone else's playbook, you are building it. That kind of ownership is rare and career-defining.
• No layers, no bureaucracy. Your ideas get heard, decisions get made fast, and your work is quantifiable and you will see the direct impact of what you do within days, not quarters.
• You will work directly with founders and have full visibility into company strategy, growth targets and product direction. Most executives at large companies never get that exposure.
• You will wear multiple hats across content, paid ads and conversion - building a skill set that makes you exceptionally well-rounded and highly valuable in the market.
• Competitive salary and potential equity package commensurate with experience and impact.

How to Apply

Send your CV and portfolio to [email protected] with answers to two questions (within 150 words each):

• "Share a piece of content or campaign you ran that underperformed. What did the data tell you, and what did you do differently next?"
• "Look at our Instagram or TikTok page. What's one thing you would change and why?"

Note: Your portfolio must include examples of social media content you have created and/or paid ad campaigns you have run, with results where possible.