Marketing Executive

Key Responsibilities:

• Assist in creating and scheduling engaging content for social media, newsletters, and other owned channels to support brand storytelling.
• Help maintain content calendars and posting schedules to ensure consistency across platforms.
• Support the planning and coordination of integrated marketing campaigns across multiple brands.
• Assist in the setup, monitoring, and optimization of paid media campaigns across platforms such as Meta, Google, and programmatic channels.
• Help track campaign budgets to ensure efficient and effective spend.
• Contribute to performance tracking by compiling data, summarizing results, and supporting the development of insights and recommendations to improve campaign outcomes.
• Support the planning and execution of brand events and activations in line with campaign objectives.
• Assist with coordination of logistics, vendor communications, and on-site arrangements to help ensure smooth delivery.
• Contribute to post-event reporting by gathering feedback, data, and key learnings.
• Support research to identify influencers and collaborators aligned with brand values and audience profiles.
• Assist in coordinating influencer campaigns, including content timelines, posting schedules, and adherence to brand guidelines.
• Help support partnership activations with external brands and organizations to extend reach and visibility.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 2 years in digital marketing with a track record of creating successful content strategies.
• Experience in beauty and/or FMCG industry will be preferred.
• Possess excellent communication & interpersonal skills.
• Ability to prioritize tasks according to business needs.
• Ability to report directly to management.
• Strong creative writing and copywriting skills.
• Extensive knowledge and experience in using social and online media for marketing.
• A strong network, including media, social influencers, and industry partners, is an asset.