Marketing Executive

Job Summary

We are looking for a creative and proactive Marketing Executive to manage the company's branding, social media presence, content creation and digital marketing initiatives. The successful candidate will work closely with the Sales and Installation teams to create engaging content, strengthen brand awareness, generate quality leads and support business growth.

Job Responsibilities

1. Social Media Management

• Manage and maintain the company's social media platforms, including TikTok, RED (Xiaohongshu), Lemon8, Facebook, Instagram, YouTube and LinkedIn (when required).

• Plan, schedule and publish content according to the monthly content calendar.

• Monitor social media trends, popular topics and platform algorithm updates, and recommend new content ideas and marketing initiatives.

• Respond to comments, direct messages and customer enquiries when required.

2. Content Creation

• Plan, film and edit short-form videos and marketing content for social media platforms.

• Capture installation projects, product showcases, customer testimonials, behind-the-scenes content and company activities.

• Design marketing materials using Canva, Adobe Creative Suite or similar software.

• Create engaging copywriting, captions and promotional content.

3. Digital Marketing

• Assist in planning and executing digital marketing campaigns to increase brand awareness and generate leads.

• Coordinate with external agencies and partners for digital marketing projects, including Meta Ads and Google Ads.

• Monitor campaign performance and recommend improvements.

• Support website SEO optimisation and website content updates.

4. Website & Brand Management

• Update website product information, blog articles and other website content.

• Ensure all website information is accurate and up to date.

• Prepare brochures, catalogues, flyers and other marketing materials.

• Maintain consistent branding across all online and offline marketing channels.

• Support exhibitions, promotional campaigns and other marketing events.

5. Marketing Analytics

• Prepare monthly marketing performance reports.

• Monitor and analyse key performance indicators (KPIs), including:

  • Follower growth

  • Reach and Impressions

  • Engagement rate

  • Lead generation

  • Website traffic

  • Conversion rate

• Conduct competitor analysis, monitor industry trends and recommend improvements.

6. Customer Reputation Management

• Encourage satisfied customers to leave reviews on Google, Facebook and other online platforms.

• Respond professionally to customer reviews and feedback.

• Maintain the company's online reputation and brand image.

7. Marketing Support

• Maintain the company's photo, video and marketing asset library.

• Work closely with the Sales and Installation teams to collect project photos, videos, product showcases and customer testimonials.

• Travel to project sites for photography, videography and content creation when required.

• Perform other marketing-related duties as assigned.

Job Requirements

• Diploma or Degree in Marketing, Communications, Business or a related discipline is preferred.

• Relevant experience in marketing, social media management, content creation or digital marketing is preferred.

• Familiarity with major social media platforms and content management.

• Proficient in Canva, CapCut, Adobe Creative Suite or similar design and video editing software.

• Good photography, videography and video editing skills.

• Knowledge of digital marketing, SEO, website management or Google Analytics will be an advantage.

• Creative, organised and able to manage multiple tasks effectively.

• Able to work independently as well as collaboratively within a team.

• Willing to travel to project sites for photography and content creation when required.

Employment Details

Employment Type

• Full-time

Working Hours

• Monday to Friday: 9:00 AM – 6:00 PM

• Saturday: 9:00 AM – 1:00 PM

Work Location

• 31 Woodlands Close #02-03

• Singapore 737855