Marketing Executive

Responsibilities:

Marketing Communications

• Conceptualise and rollout comprehensive 360-degree marketing campaigns aimed at boosting footfall and driving sales across TANGS physical stores and online platforms.

• Coordinate and execute campaign deliverables such as creative assets, copy, activation logistics, and timelines.

• Serve as the primary marketing strategist for the concepts and segment, ensuring targeted and effective marketing initiatives tailored to specific customer segments.

• Tracking and analysis of results and insights in digital marketing, social media, and in-store promotions and activations to improve marketing effectiveness and ROI.

• Help manage campaign calendars and track timelines, deliverables, and execution statuses of the various touchpoints.

• Provide assistance in tracking campaign results and compiling reports for performance review.

• Organise and align integrated marketing functions (marketing, social media, CRM) in the execution of key festive campaigns to drive common objectives and goals.

• Maintain and promote a smooth workflow with internal business stakeholders such as Merchandising and E-commerce to execute marketing activities and communications that achieve business and brand objectives.

• Liaise with external vendors, agencies, and media partners to support execution when needed.

• Take charge of and provide assistance in executing designated business enhancement projects.

CRM & Loyalty Marketing

• Support the execution of TANGS Rewards loyalty initiatives, member promotions and engagement campaigns.

• Assist in the management of loyalty programme mechanics, member benefits and campaign fulfilment.

• Coordinate with internal stakeholders and external vendors to ensure smooth implementation of loyalty initiatives.

• Support member acquisition, retention and engagement activities through various marketing channels.

• Execute member communications across eDM, SMS, Push Notifications and App channels.

• Support campaign setup, audience segmentation, scheduling and deployment activities.

• Perform quality assurance checks to ensure the accuracy of campaign content, links, targeting and tracking.

• Maintain CRM communication calendars, campaign trackers and deployment schedules.

• Coordinate with CRM vendors and internal stakeholders to ensure timely campaign execution.

• Compile and maintain CRM and loyalty campaign reports.

• Track key performance indicators including member acquisition, engagement, sales contribution and campaign performance.

• Assist in analysing customer behaviour and campaign results to identify trends and opportunities for optimisation.

• Support the preparation of post-campaign reviews and presentations.

Requirements, Skills & Experience:

• Diploma or Degree in Marketing, Business or a related discipline.

• 2 - 3 years of experience in consumer marketing and campaign management.

• Experience in retail, lifestyle or loyalty marketing will be advantageous.

• Strong organisational and project coordination skills.

• Detail-oriented with the ability to manage multiple projects simultaneously.

• Proficient in Microsoft Excel and PowerPoint.