Marketing Executive

Play a pivotal role in shaping the future of KDK, the Japanese brand of Indoor Air Quality (IAQ) solutions. This is an exciting opportunity to lead the marketing of a trusted market leader while driving the launch and growth of new products and categories that will define the next chapter of its success. As part of a dynamic and forward-looking team, you will be at the forefront of brand innovation and develop impactful marketing strategies.

Roles &Responsibilities

Campaign Marketing

• Plan, coordinate and execute integrated marketing campaigns across digital and offline channels.
• Manage campaign timelines, budgets and deliverables to ensure successful execution.
• Track campaign performance, analyse results and recommend optimisation strategies to improve marketing effectiveness and ROI.

Digital & Content Marketing

• Conceptualise and develop engaging marketing content for websites, social media, EDMs, paid advertising, banners and other marketing collaterals.
• Develop and implement social media strategies, manage content calendars and create content that increases brand awareness and customer engagement.
• Monitor digital marketing trends and recommend new ideas to enhance the brand's online presence.

Brand Marketing

• Execute initiatives that strengthen KDK's brand positioning as Japan's No. 1 Indoor Air Quality (IAQ) solutions brand.
• Support brand-building activities, product launches and new category introductions to drive awareness and market growth.
• Ensure brand consistency across all marketing communications and customer touchpoints.

Event Marketing

• Plan and execute virtual, hybrid and physical events, including product launches, exhibitions, roadshows and customer engagement activities.
• Coordinate with internal stakeholders, agencies and vendors to ensure seamless event execution.

Market Intelligence & Analytics

• Monitor competitor activities, industry trends and consumer insights to identify opportunities and potential threats.
• Prepare marketing reports and provide data-driven recommendations to support business decisions and improve campaign performance.

Stakeholder & Vendor Management

• Work closely with internal departments, external agencies and suppliers to deliver high-quality marketing initiatives.
• Manage relationships with vendors and partners to ensure projects are completed on time, within budget and to the required standards.

Requirements

• Bachelor's Degree in Marketing, Business, Communications or other relevant fields.
• Preferably with at least 2 years of working experience in a marketing or related role.
• Prior experience in planning and executing marketing campaigns and/or events will bean advantage.
• Comfortable appearing in front of the camera for marketing and social media content.
• Basic video editing skills using CapCut or similar video editing software.
• Excellent written and verbal communication skills.
• Adaptable, resourceful, able to manage multiple priorities, and works well in a fast-paced team environment.

5days work week / bonus / annual leave / medical benefit