Marketing Executive

Job Title: Social Media Marketing Executive

Job Overview

We are looking for a creative, proactive, and results-driven Social Media Marketing Executive to manage and grow our brand's online presence across various social media platforms. The ideal candidate is passionate about digital marketing, stays up to date with social media trends, and can create engaging content that connects with our target audience.

Key Responsibilities

• Develop and execute social media strategies to increase brand awareness and engagement.
• Create, schedule, and publish content across platforms such as Instagram, TikTok etc.
• Design or coordinate the creation of graphics, videos, and promotional materials.
• Monitor social media channels, respond to comments and messages, and engage with followers.
• Plan and manage social media campaigns, promotions, and paid advertisements.
• Track, analyze, and report on campaign performance using social media analytics tools.
• Stay updated on industry trends, competitor activities, and emerging social media platforms.
• Assist in influencer collaborations and partnership campaigns where applicable.

Requirements

• Strong understanding of major social media platforms and current digital marketing trends.
• Excellent written and verbal communication skills.
• Experience with content creation tools such as Adobe Creative Suite is an advantage.
• Basic knowledge of Meta Ads Manager, Google Analytics, or other digital marketing tools is preferred.
• Creative mindset with strong organizational and time management skills.
• Ability to work independently and collaboratively in a fast-paced environment.