Marketing Executive

[Branding, Digital Marketing, and Media Buying]

- Handle website and CRM system (customer relationship management);

- Brainstorm marketing initiatives with in-house team & agencies, execute ad hoc tasks;

- Follow the media buying strategy and liaise with influencers, media and other suppliers.

[Social Media Content Management]

- Manage the brands' social media accounts and assets, including interacting with followers and responding to comments, inquiries and complaints;

- Collaborate with marketing team to plan content for social media calendar, including but not limited to Facebook, Instagram, and RED etc.

- Coordinate among various functional agencies (design, MCN, vendors) and outlets to maintain branding consistency;

- Provide tracking, analysis, insights of various platforms’ performance for automotive brands and competitor brands via monthly reports;

Requirements

- Minimum local Diploma or Degree qualification in Communications, Digital Marketing or Social Media related majors;

- Preferably fluent in Mandarin and English, both speaking and writing;

- Familiar with various social media platforms and know the user habits and trend;

- Proficient in Adobe Creative Suite Photoshop, Illustrator or InDesign will be a PLUS;

- Passionate about F&B industry and lifestyle related content; Good communication skills.