Marketing Executive

An exciting opportunity has arrived at The Garcha Group, Singapore’s boutique hotel group currently with the following hotels:

- Maxwell Reserve, Autograph Collection Hotel (Marriott);

- Duxton Reserve, Autograph Collection Hotel (Marriott);

- The Vagabond Club, a Tribute Portfolio Hotel (Marriott);

- The Serangoon Club, a Tribute Portfolio Hotel (Marriott).

Garcha Group Benefits:

- As an associate of a Marriott hotel, you, your parents or parents-in-laws, children, spouse/domestic partner and siblings are eligible for discounts on F&B and room rates in 7,000+ hotels world-wide.

- As an associate of a Marriott hotel, you have access to the “Global Learning + Development” tool which creates for you personalized learning experiences designed to help you thrive in their Marriott career journey. (see attached for full Marriott benefits)

- 2 nights yearly staycation including all meals and beverage (incl. alcoholic) in any of the 4 Garcha Group hotels in Singapore.

- 20% off Food & Beverage at all Marriott

We are looking for candidates who can build The Garcha Group brand digitally on all platforms leading to direct measurable revenue for all hotel rooms and F&B outlets.

Responsibilities include but are not limited to:

- Be a brand guardian for The Garcha Group, setting the tone as well as the look & feel ofall communication.

- Create and execute social media calendar for daily content on social channels such as

Facebook and Instagram.

- Create and execute EDM schedule.

- Review and respond to all reviews on social media, Marriott and OTA channels within 24

hours.

- Initiate and maintain a yearly schedule of events for marketing campaigns.

- Plan, coordinate and execute marketing campaigns both room-side as well as F&B at

property level, enabling more customized and need based marketing.

- Create and organise photography, videography and associated editing for all marketing

needs.

- Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all

communication is up-to-date and on brand

- Create and ensure version control of all graphic collateral assets in all departments of all

hotels and F&B.

- Coordinate PR events with and independently from PR company, and continue

relationships/partnerships.

- Assess, recommend, and develop and maintain relationships with influencers, through a

planned schedule of invitations to hotel inspections and hosted events.

- Respond to all emails within 24 hours regarding any marketing and influencer

opportunities.

- Be up to date with online, above the line, below the line market trends and new

developments.

- Actively monitor competitors' online, above the line, below the line marketing programs

- Identify other online marketing opportunities to increase brand and hotel awareness from

time to time.

- Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results

- Maintain and update website content to ensure brand standards and web audit goals are met

- Create awareness and visibility of F&B website through Search Engine Optimization and Display Media

- Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage

- Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant

- Ensure hotel meets Marriott’s social media measurement goals

- Develop social media campaigns and strategies to increase hotel’s presence and participation

Other Projects/Responsibilities:

• Identify online marketing opportunities to increase property visibility and awareness

• Keeping abreast with online market trends and new developments

• Actively monitor competitors’ pricing and marketing programs

• Support and give advice on any-related digital / online initiatives

• Develop annual digital marketing strategy for the hotel

• Produce videos and/or prints for media marketing purposes