Marketing Executive (eCommerce)

Responsibilities

• Collect, analyse, and interpret data from a variety of digital marketing channels, such as social media, paid search, email marketing, website analytics, and display advertising.
• Monitor campaign performance metrics and KPIs to identify opportunities for improvement and optimization.
• Create short video content for TikTok & Instagram Reels, including conceptualizing, filming, and editing.
• Host and manage livestreams on social media platforms for launches and online sales, engaging and communicating face-to-face with the camera and audience.
• Ensure the proper implementation and tracking of digital marketing tags and pixels, such as Google Tag Manager, Meta pixel, etc. Troubleshoot and resolve tracking issues for accurate data collection.

Requirements

• 2+ years of experience in digital marketing analytics or a similar role.
• Expertise in digital marketing platforms like Google Analytics, Piwik, Google Ads, Google Merchant Center, Google Search Console, Google Tag Manager, Facebook Ads, LinkedIn Ads, etc.
• Experience using data visualization tools and techniques like Power BI.
• Genuine passion for and up-to-date knowledge of social media trends, particularly on platforms like TikTok and Instagram, with a keen interest in creating and editing short-form video content, as well as hosting livestreams for social video marketing.
• Previous experience in live-streaming, hosting, or sales is advantageous.
• Experience with CRM and marketing automation software like HubSpot, Dotdigital, or Salesforce.

Interested candidates who wish to apply for the advertised position, please click APPLY to submit your resume.

EA License No.: 13C6305

Reg No: R24122460

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