Marketing Executive ( Junior )

About Smartpaw

Smartpaw is a growing smart pet technology brand in Singapore. We distribute premium pet tech products — smart litter boxes, automatic feeders, pet fountains, and more — across Shopify, Shopee, TikTok Shop, and Lazada.

We're looking for a Marketing Executive to support and execute our marketing efforts — from running campaigns to managing influencers to helping out at events. You'll work closely with the founder and our external ads partner in a hands-on, fast-paced environment.

What You'll Do

Assist Campaign Execution

• Support the planning and execution of sales campaigns (GSS, 6.6, 7.7, 9.9, 11.11, Black Friday, Christmas)
• Prepare campaign briefs — promo mechanics, timeline, channel requirements
• Coordinate with our design VA on creative assets and marketing collateral
• Track campaign performance and prepare post-campaign reports

Influencer / KOL Coordination

• Source and reach out to SG pet influencers (micro to mid-tier)
• Manage influencer communications — scheduling, product gifting, content follow-ups
• Brief influencers on content requirements and brand guidelines
• Track and report on influencer content performance

Ads Support

• Work alongside our external ads partner to coordinate campaign-specific ad requirements
• Monitor ad performance dashboards and flag issues
• Help prepare monthly ROAS and performance reports across channels (Meta, Google, Shopee, TikTok)

Events & Activations

• Help plan and execute on-ground activations — pet expos, pop-ups, roadshows
• Coordinate event logistics with our operations team
• Be present at events to represent the brand, demo products, and engage visitors
• Assist with pre-event promotion and post-event reporting

Email Marketing (EDM)

• Assist in managing Klaviyo email flows and campaign blasts
• Help grow and maintain the email subscriber list

What We're Looking ForMust-Have

• 1+ year experience in digital marketing, social media, or e-commerce — internships count
• Comfortable with data — you can read a dashboard and pull insights from numbers
• Organised and detail-oriented — you'll be juggling campaigns, influencers, and events
• Good written English — for influencer outreach, briefs, and reporting
• Willing to get hands dirty — small team, everyone pitches in
• Based in Singapore — able to attend events across the island

Nice-to-Have

• Experience with Shopee, Lazada, or TikTok Shop
• Familiar with Meta Ads Manager or Google Ads (even at a basic level)
• Influencer outreach or KOL management experience
• Experience in the pet industry or lifestyle/consumer brands
• Familiarity with Klaviyo or email marketing tools

Compensation & Benefits

• CPF: Full employer CPF contribution
• Performance Bonus: Up to 1 month bonus, based on annual performance against agreed KPIs
• Staff discount on all Smartpaw products
• Pet-friendly office at Trade Hub 21
• Hands-on learning — exposure to every aspect of marketing at a growing brand
• Direct mentorship from the founder
• Growth path — prove yourself and grow into a Marketing Lead role

Work Location: In person