Marketing Executive (Paid Ads), $4,000 - $4,500 VB 5 days Paya Lebar

• Location: Paya Lebar (near MacPherson MRT)

• Working Days/Hours: 5 days / 9am - 6pm

• Salary: $4,000 - $4,500 + VB

• The Company strives to achieve employee satisfaction and provides conducive working environment, attractive incentives and remuneration to all staff.
  

Our Client, the leading home appliance distributor in Singapore, is inviting qualified candidates to fill the position as Marketing Executive (Paid Ads).

RESPONSIBILITIES:

• Plan and manage Meta Ads and Google Ads strategies for group company.

• Drive profitable online sales growth through paid advertising, campaign planning, website optimization, and funnel improvement.

• Recommend advertising budgets by company, brand, campaign, product, and expected commercial return.

• Analyze performance metrics including ROAS, MER, CPA, CPC, CTR, CVR, AOV, add-to-cart rate, checkout conversion rate, and product page conversion.

• Develop monthly campaign strategies, including campaign themes, hero SKUs, promotion mechanics, bundles, vouchers, and landing page requirements.

• Identify products with strong traffic but weak conversion and propose improvements to product pages, pricing, offers, content, or creative direction.

• Review the customer journey from ad click to product page, add-to-cart, cart, checkout, and purchase to identify drop-off points.

• Decide which landing pages, collection pages, or product pages should receive paid traffic based on campaign objectives and commercial potential.

• Set SEO direction, including keyword priorities, collection page focus, internal linking direction, and content angles.

• Work closely with the Social & Partnership Lead to align content, KOL support, and campaign messaging with business growth priorities.

• Brief the Website & SEO Admin on website updates, SEO uploads, landing page changes, and page maintenance requirements.

• Work with the Designer / Video Editor to request ad creatives, campaign banners, product visuals, and performance assets.

• Prepare weekly growth reports covering results, key issues, actions taken, next actions, and support needed.

• Manage outsourced execution support and ensure assigned website or SEO tasks are completed accurately and on time.

• Work with management to align on product priorities, budget allocation, margin guardrails, and commercial decisions.
  

REQUIREMENTS:

• Minimum 2 years experience in a relevant field

• Experience managing Meta Ads and Google Ads for e-commerce, retail, marketplace, or D2C businesses.

• Experience with Shopify analytics, Google Analytics, Google Search Console, or marketplace performance dashboards.