Marketing Executive (Retail Mall)

Portfolio Campaign Planning & Management (Core)

• Support the planning and execution of integrated marketing campaigns across Frasers Property Singapore’s retail portfolio (multiple malls), from campaign brief to post-campaign review.
• Develop campaign plans including objectives and key performance indicators (KPI), target audiences, key messages, mechanics and channel strategy (digital, social, FRx, EDM, in-mall and on-ground).
• Build and maintain campaign workplans and timelines, coordinating inputs and deliverables with inter-department stakeholders, mall marketing teams, and appointed agencies/vendors, including on-time production, deployment and installations at the malls.
• Consolidate campaign tracking and reporting of KPIs and performance through data points across channels (e.g., weekly updates, post-mortems), capturing key results, learnings and improvement actions. With the reports, support post-campaign evaluation by consolidating inputs and identifying actionable insights through data and trends to strengthen future campaign planning and execution.
• Support campaign budgeting and cost tracking, ensuring spend remains within approved budgets, including the procurement process end-to-end for timely campaigns delivery (e.g., sourcing, quotations, comparisons, documentation), including coordination of service agreements and deliveries with vendors.

In-mall Advertising & On-ground Campaign Execution

• Plan and coordinate in-mall advertising assets for portfolio campaigns (e.g., digital screens, posters, standees, wayfinding and mall messaging), ensuring campaign consistency and brand standards across malls, while adapting to localised requirements.
  

Social Media, FRx & Shopper Communications

• Work with the appointed digital marketing agency to develop campaign social media plans (content themes, formats, posting schedules and key campaign beats).
• Support marketing campaign roll-outs, including member communications and targeted pushes aligned to campaign objectives.
• Develop and deploy EDMs and campaign communications to promote events, deals and rewards.
• Monitor, moderate and respond to comments and queries across social channels in a timely and professional manner, escalating issues where required.
• Track digital performance and recommend optimisations (e.g., content mix, timing, formats, targeting) to improve results.
• Support with development of storyboards, script proof-reading, onsite interview facilitation and liaise with 3rd party service providers in a timely manner.
• Media asset management (E.g. photos and videos)

Job Requirements

• At least 2 years of experience in marketing, communications and branding in the retail industry.
• Multimedia/content creation skillsets (e.g., short-form video, simple editing, storyboarding, photography) is an advantage.
• Willingness to learn to design and execute marketing campaigns and strategies that balance customer experience, data insights, and business performance.
• Data driven, skilled with data and analysis.
• Good English copywriting and editing skills.
• Comfortable with coordination and project management (timelines, multiple stakeholders, and working with agencies/vendors).
• Ability to prioritize effectively and deliver outcomes within project timelines.
• Creative with a strong interest in planning and running integrated marketing campaigns across multiple channels (in-mall, social, digital/FRx, EDM and on-ground activations).
• Aptitude for problem solving and agility to work around challenges.