Marketing Executive / Senior Executive (F&B — Events)

About the Role

We are looking for a dynamic and creative Marketing Executive / Senior Executive to drive brand awareness and customer engagement through events, campaigns, and partnerships within the F&B industry. You will play a key role in planning and executing on-ground activations, managing digital marketing efforts, and building strategic collaborations to grow the brand.

Key Responsibilities

Events & Activations

• Plan, coordinate, and execute F&B events including pop-ups, tastings, launch parties, festivals, and brand collaborations

• Manage end-to-end event logistics — venue sourcing, vendor coordination, permits, budgeting, and on-site execution

• Develop post-event reports with ROI analysis and actionable insights

Marketing & Campaigns

• Develop and execute integrated marketing campaigns (online + offline) aligned with brand objectives

• Manage social media channels — content planning, copywriting, scheduling, community engagement

• Coordinate with designers, photographers, and videographers for marketing collaterals

• Support PR efforts including media outreach, influencer/KOL partnerships, and press materials

Partnerships & Business Development

• Identify and cultivate strategic partnerships with corporates, lifestyle brands, media outlets, and event organisers

• Negotiate sponsorship deals and co-branding opportunities

• Build and maintain relationships with key stakeholders, vendors, and industry partners

Analytics & Reporting

• Track and analyse campaign performance across channels (social, EDM, paid ads, events)

• Prepare monthly marketing reports and campaign post-mortems

• Monitor industry trends, competitor activities, and consumer insights

Requirements

• Diploma / Degree in Marketing, Communications, Events Management, Hospitality, or related field

• 1–3 years of relevant experience (Executive) / 3–5 years (Senior Executive) in marketing, preferably in F&B, hospitality, or lifestyle sectors

• Proven track record of planning and executing events or activations

• Strong copywriting skills in English; proficiency in Chinese is a plus

• Proficient in social media platforms (Instagram, TikTok, Facebook, Xiaohongshu)

• Familiarity with tools such as Canva, Meta Business Suite, Google Analytics, or similar

• Excellent organisational and multitasking abilities

• Self-starter with a creative mindset and strong attention to detail