Marketing Executive / Senior Marketing Executive

Job Responsibilities:

Digital Marketing

• Develop digital marketing strategies and support the execution aligned with the brand’s strategic direction and guidelines of the different business units
• Coordinate social media marketing as an integrated component of the overall organizational marketing strategy
• Create, curate, and maintain the digital presences of all business units
• Ensure that all websites are optimized via SEO best practices

Marketing

• Plan, develop and execute marketing strategies
• Monitor the progress of campaigns using pre-defined metrics and measure the effectiveness of performance
• Coordinate with operations and vendors to develop marketing activities and communications plan
• Conduct market & consumer research and analysis to evaluate trends, brand awareness, and competition
• Derive insights from research results to adjust branding and marketing strategies effectively to meet changing market and competitive conditions.
• Write copy for diverse marketing distributions (brochures, posters, website material etc.)
• Design marketing collaterals (in-store and OOH)

Community Engagement

• Organise and assist in the execution of events & promotional activities, product launches
• Liaise with strategic partners, sponsors and external vendors
• Develop membership engagement strategies in line with organizational objectives
• Support ad-hoc campaigns/ KOL campaign

Job Requirements:

• Possess at least a Diploma or Degree in Marketing, Communications, or equivalent
• Experience in Marketing, preferably in the Retail and/or F&B Industry.
• Has experience in developing and implementing marketing strategies
• Exhibit sound knowledge of strategic planning principles and marketing best practices
• Be able to think out of the box, enjoy coming up with creative ideas and solutions
• Be proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Display a high level of proficiency in designing and running Google ad campaigns and social marketing campaigns
• Display a positive working attitude and excellent interpersonal skills
• Possess strong organizational and time-management abilities
• Has good presentation and strong communication skills (written and spoken)
• Has good copy-writing and proof-reading skills
• Able to manage own work without strict supervision, prioritize tasks and manage stakeholder expectations
• Knowledge/ interest in plants and landscaping would be an advantage
• Knowledge/ experience of OOH advertising is a plus

Working day(s) & Timing:

Monday - Friday: 9am - 6pm

Saturday: 9am - 1pm