Marketing Manager

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute comprehensive marketing strategies aligned with overall business and brand objectives.
• Plan and manage annual and quarterly marketing roadmaps, budgets, and KPIs.
• Translate business goals into actionable campaigns across digital, social, influencer, and offline touchpoints.
• Ensure brand consistency and storytelling across all channels.

2. Social Media & Content Leadership

• Oversee social media strategy, content pillars, and monthly content calendars.
• Guide the creation of high-quality, engaging content for platforms such as Instagram, Facebook, TikTok, and emerging channels.
• Review and optimize content performance using analytics and insights.
• Stay ahead of platform trends, algorithm changes, and evolving consumer behaviors.

3. Influencer & Partnership Marketing

• Lead influencer (KOL) strategy, from identification and negotiation to execution and evaluation.
• Build and maintain strong relationships with influencers, creators, agencies, and partners.
• Ensure influencer content aligns with brand values, campaign objectives, and storytelling direction.
• Track and analyze campaign performance including reach, engagement, conversions, and ROI.

4. Events, Activations & Brand Experiences

• Lead the planning and execution of on-ground events, pop-ups, and brand activations.
• Collaborate with internal teams, vendors, and external partners to ensure smooth execution.
• Oversee pre-event promotions and post-event content amplification across digital platforms.
• Evaluate event effectiveness and translate learnings into future activations.

5. Market Research, Insights & Performance Analysis

• Conduct competitive analysis, market research, and consumer insights to identify growth opportunities.
• Monitor campaign performance and prepare regular reports with actionable recommendations.
• Use data-driven insights to optimize marketing strategies and improve customer engagement.
• Stay informed on industry trends, competitors, and best practices within the Singapore market.

6. Team & Stakeholder Management

• Guide, mentor, and support junior marketing team members or external collaborators.
• Work closely with sales, operations, and management teams to align marketing efforts with business priorities.
• Manage agencies, freelancers, and vendors where applicable.

7. Others

• Support any other ad-hoc marketing initiatives or business requirements as needed.

Requirements

• Diploma or Degree in Marketing, Communications, Business, or a related field.
• 3–6 years of relevant marketing experience, with at least 1–2 years in a managerial or lead role.
• Strong experience in social media, influencer marketing, and integrated campaigns.
• Familiar with tools such as Canva, Meta Business Suite, TikTok Ads, Google Analytics, or similar platforms.
• Strong strategic thinking, leadership, and communication skills.
• Highly organized, proactive, and comfortable working in a fast-paced environment.

Nice to Have

• Experience managing lifestyle, consumer, or startup brands in Singapore.
• Proven track record in influencer-led or experiential marketing campaigns.
• Experience managing budgets and agencies.
• Passion for branding, storytelling, and emerging digital trends.