Marketing Manager

Are You Ready to Make It Happen at Mondelēz International? 

Join our Mission to Lead the Future of Snacking.

Make It With Pride. 

You will lead cross-functional innovation projects: ensuring they are grounded in consumer need and deliver desired commercial outcomes. 

How you will contribute 

Innovation strategy and pipeline 

• Provide input – where necessary – to develop the BU innovation strategy and targets  

• Recommend ideas and opportunities to develop the innovation pipeline 
    

Innovation projects: Project Owner 

• Build robust product activity requests (inc consumer need to solve for, the type of innovation, desired ATO / launch date) 

• Develop consumer-led, financially profitable high level business cases (includes clarity on scope and decision-making parameters) 

• Develop and deliver creative Marketing concepts and ideas – aligned to consumer need (interact with consumers as appropriate) 

• Develop the launch plan in partnership with the Category Planning / Sales teams 

• Track / monitor performance and recommend corrective actions if needed 

• Throughout the innovation project:  

• Ensure the project team is clear on the project scope and objectives (to be done at an early stage in the project) 

• Gather input from the cross-functional teams and take decisions to ensure the project is consumer-led and delivers on its objectives– within the agreed scope, financial, resourcing “parameters”. Escalate if decisions outside agreed parameters are needed 

• Lead the project at stage gate reviews 

• Ensures excellence in launch execution 

• Partners with the PCM to ensure the accuracy of the information uploaded into Accolade (working with other project team members) 
    

Capability building 

• Be the voice of the consumer (ensuring the project is focused on long-term consumer need) and educate project team members, as required 
    

What you will bring 

• Unearthing and applying insights to innovation 

• Strategic thinking applied to identify consumer opportunities and portfolio management 

• Ideas development and evaluation to build healthy pipeline 

• Product and pack excellence 

• Analytical skills, business acumen and commercial plan building 

• Ability to work collaboratively with  external partners ( design, innovation and research agencies) as well as with-functional teams ( MSC, R&D, category planning, sales, I&A, etc...) 

• Project management  

Particular focus areas for BTC / complex innovationProject Owners 

• Enhanced strategic skills to identify white space opportunities – strategic foresight 

• Enhanced ability to identify, assess and react to consumer need 

• Ability to write compelling briefs based on consumer need to address / problem definition, rather than a pre-defined answer 

• Complex problem-solving skills / out of the box thinking 

• Diverging and converging mindset 

• Dealing with ambiguity and iterative processes 

• Experimentation mindset  

• End-to-end enterprise – and long-term – thinker 

• Transformer vs performer mindset and skills 

• Agile ways of working (scrum, iteration, …) 

• Risk taking / risk management