Marketing Manager

Job Summary

We are seeking a Marketing Manager (AI Products) to lead strategic marketing initiatives that drive adoption, awareness, and growth of AI solutions. You will bridge technology and market needs, positioning products effectively in a competitive landscape.

Responsibilities

• Develop and execute multi-channel marketing strategies to increase adoption and awareness of AI products
• Conduct market research and competitive analysis to identify customer needs and market opportunities
• Collaborate with product, sales, and engineering teams to align marketing campaigns with product development and business objectives
• Lead branding, messaging, and positioning efforts to differentiate AI products in the market
• Manage digital marketing campaigns including SEO, SEM, social media, and content marketing to maximize reach and engagement
• Organize and execute product launches, events, and webinars to engage customers and partners
• Track, analyze, and report on campaign performance, providing actionable insights for continuous improvement
• Mentor and manage a marketing team to foster creativity, accountability, and professional growth

Required competencies and certifications

• Strong knowledge of digital marketing tools and analytics platforms to optimize campaign effectiveness
• Excellent communication and storytelling skills to translate complex AI concepts into clear customer value propositions
• Proven ability to manage product marketing and campaigns with measurable business impact

Preferred competencies and qualifications

• Experience in B2B technology marketing, SaaS, or AI-driven products