Marketing Manager

As Marketing Manager and the on-ground right hand to our Chief Marketing Officer (CMO), you will lead a high-performing team, spearhead group-level partnerships, and own data analytics to optimize performance. We are looking for an analytical "player-coach" ready to translate macro strategy into revenue-driving campaigns while fostering a highly motivated, aligned team culture.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Team Leadership & Development

• Vision Translation: Translate the CMO’s macro direction and vision into clear, actionable, and structured execution plans for the marketing team.
• Coaching & Mentorship: Guide, coach, and upskill Marketing Executives on campaign execution, brand ownership, and maintaining a high standard of work.
• Execution Safeguarding: Proactively identify execution gaps and step in to support or deliver when a Marketing Executive is struggling.
• Performance & Talent Management: Monitor team performance across all brands, flagging issues to the CMO early. Partner with the CMO on hiring decisions (assessing/recommending candidates) and managing performance issues, including supporting termination decisions when necessary.
• Culture Building: Foster an aligned, motivated, and high-functioning team culture focused on accountability and collective growth.

Data Literacy & Strategic Analysis

• Data Consolidation: Aggregate and analyze multi-channel marketing data, including SEO, CRM, social media, campaign metrics, and revenue.
• Insight Extraction: Move beyond reporting numbers to explain what the data means—identifying what is working, what is failing, and the concrete actions required.
• Infrastructure Building: Determine gaps in current data collection and implement systems/tools to capture necessary metrics.
• Strategic Reporting: Present clear, concise, data-driven insights and strategic recommendations directly to the CMO.
• KPI Tracking: Track team and brand performance against established KPIs, raising early flags regarding deviations.

Partnership Management

• Group-Level Partnerships: Lead the end-to-end lifecycle of group-level partnerships, including identification, negotiation, and execution.
• Pipeline Management: Actively maintain and expand the group’s strategic partnership pipeline.
• Brand-Level Intervention: Step in to cover individual brand partnership gaps when Senior Marketing Executives are unable to deliver.
• Strategic Alignment: Ensure all partnership activities strictly align with individual brand positioning and the CMO's broader strategic direction.

Campaign & Strategy Oversight

• Quality Assurance: Oversee campaign quality and strategic alignment across all portfolio brands, ensuring they adhere to the macro direction set by the CMO.
• Strategic Guidance: Provide directional guidance and narrative framing to marketing executives who require strategic support.
• Direct Leadership: Act as the Project-in-Charge (PIC) to lead primary, high-stakes campaigns when required.

REQUIREMENTS

• At least 3 years of marketing experience, with at least 1 year specifically within the Singapore F&B, hospitality, or lifestyle sector.
• Proven track record of concurrently managing multiple distinct concepts (e.g., casual dining, fine dining, or multi-outlet brands) and balancing separate brand identities without cross contaminating their positioning.
• Deep understanding of driving retail footfall, managing seasonal festive menus (CNY, Christmas), and executing localized outlet promotions.
• Familiarity with consolidating and analyzing data from restaurant tech stacks: POS systems, table reservation platforms and food delivery aggregators.
• Hands-on experience managing and auditing F&B loyalty databases or member apps. Ability to pull data on repeat purchase behavior, average basket sizes, and database drop-offs to recommend targeted EDM/SMS marketing campaigns.
• Proficient in GA4 and Meta Ads Manager, specifically with the ability to look at ad spending and track whether it successfully converted into a reservation, a catering lead form submission, or a direct online order.
• An active, existing pipeline of local partnerships in Singapore—such as major banks (for credit card dining promotions), mall landlords (CapitaLand, Frasers, etc., for joint tenant marketing), and lifestyle brands.
• High emotional intelligence to collaborate effectively across departments. They must be able to translate the CMO’s macro strategy not just to their marketing team, but also to Operations Managers and Culinary/Head Chefs to ensure campaigns are executable on the restaurant floor.