Marketing Manager

Marketing Manager (Branding, Digital Marketing & AI)

About the Role iAPPS Health Group seeks a creative, results-driven Marketing Manager to lead corporate branding and digital marketing. You will drive awareness and growth for our AI-powered health platform, longevity programmes, and nutraceutical products through innovative campaigns and strategic partnerships.

Responsibilities

• Develop and implement branding and marketing strategies to enhance the iAPPS Health Group brand recognition and market position
• Manage and optimize digital marketing campaigns across Facebook, Instagram, TikTok, LinkedIn, and other social media platforms to increase engagement and lead generation
• Create compelling content using AI tools such as ChatGPT, Canva AI, and CapCut AI for social media, websites, EDMs, and marketing collateral
• Expand brand awareness and customer engagement through targeted digital and social media marketing initiatives
• Establish and maintain strategic partnerships with gyms, TCM clinics, healthcare providers, influencers, and other relevant organizations to support marketing objectives
• Plan and execute product launches, marketing campaigns, events, and promotional activities to drive sales and brand loyalty
• Monitor and analyze campaign performance data to optimize marketing ROI and inform future strategies

Required competencies and certifications

• Degree or Diploma in Marketing, Communications, Business, or a related discipline
• Minimum 5 years of experience in branding, digital, and social media marketing within the healthcare or wellness sector
• Proven hands-on experience managing Facebook, Instagram, TikTok, and digital advertising campaigns
• Proficiency in using AI content creation tools (e.g., ChatGPT, Canva AI, CapCut AI) to develop marketing materials
• Strong creativity, communication, and project management skills

Preferred competencies and qualifications

• Experience in healthcare, wellness, nutraceutical, or technology industries

Other Information

• Salary Range: $6,000 - $8,000