Marketing Manager

Job Description

• Planning, developing, and directing multiple avenues of marketing strategies to drive sales.

• Leading and training teams of Marketing Associates

• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints

• Analysing customer feedback and campaign performance

• Identifying potential new markets and creating a plan to enter those markets.

• Partnering with product development and buying teams to estimate product demand.

• Overseeing social media accounts and websites to engage existing customers and establish positive public relations.

• Implementing search engine optimization (SEO) in online media

• Researching trends and new marketing opportunities, and brainstorming ideas

• Coordinating and producing financial documents for advertising campaigns, such as budgets, estimates, and contracts

• Communicating and negotiating with ad agencies, employees, marketing staff, editors, and writers

• Any other Ad-hoc duties from time to time.

Requirements

• Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting

• Proficient with marketing-related software programs

• Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients.

• Time management and organization skills for planning and executing both large and small marketing projects and initiatives.

• Leadership skills to motivate team members and manage conflicts.

• Analytical and problem-solving skills for coming up with ideas to increase demand for products and services.