Manage the full marketing spectrum for XPremium BEV.
Identify, initiate and lead all tactical, offline and digital promotions and campaigns for XPremium BEV.
Manage and integrate full marketing mix: ATL, BTL and promotions, media buying, CRM, corporate sales, event management, digital marketing to constantly create demand for new car sales and grow market share and volume for the company & brand.
Evaluate, lead and execute all sponsorships, tie-ups and purchase of lucky draw cars for companies and campaigns
Forge affiliations and partnerships with external companies to build database for corporate sales, collaborations and to increase sales prospects.
Establish positive relationships with customers and external vendors to achieve brand loyalty and provide marketing and event support.
Manage and create all retail collaterals (including brochures, specs sheets) times and marketing budget to maximise sales and minimise costs, increasing ROI
Ensure corporate identity guidelines of the Xpeng brand across all areas of marketing communications are adhered to.
Perform other duties and when assigned.
Requirements
Degree in Marketing / Communications or equivalent qualifications
Minimum 3 years of relevant experience
Excellent team player with strong leadership qualities
Able to work independently and thrive in a fast-paced environment
Excellent communication, time management and organisational skills
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