Marketing Manager (Lead Generation)

This role is responsible for generating leads and driving enrollment rates for the company. The successful incumbent will be developing and executing performance marketing strategies and brand-building initiatives to attract prospective students.

Adecco is partnering with a renowned Education Institution to hire a Digital Marketing Manager who will be responsible for generating leads and driving enrollment growth for the company.

The Opportunity:

• Permanent Role
• Working Hours: Monday - Friday, 9-6pm
• Hybrid work arrangement

The Job:

• Develop marketing strategies based on market research and competitor analysis
• Define key performance indicators (KPIs) and benchmarks for campaign success
• Identify co-marketing opportunities with partners for lead generation and brand exposure
• Execute and optimize marketing campaigns across various channels such as SEM, social media, display ads, and email
• Meet lead generation and enrollment targets
• Drive brand building through effective content marketing
• Manage budget allocation for maximum ROI and cost-per-acquisition targets
• Evaluate campaign effectiveness for insights and CRM use
• Support successful program launches
• Build and maintain partnerships with university institutions
• Collaborate with internal teams and stakeholders for integrated marketing efforts
• Provide leadership, guidance, and mentorship for team members
• Ensure compliance with regulatory guidelines and manage marketing budgets effectively
• Oversee performance marketing agencies for quality and timely delivery

The Talent:

• A bachelor’s degree in business, Marketing, Mass Communications or equivalent
• Minimum 3-5 years of experience in lead generation
• Experience in both B2B and B2C marketing
• Proficient in google analytics, Salesforce, Datorama and SEM
• Proficient in spoken business mandarin to liaise with Chinese counterparts

Next Step:

• Prepare your updated resume.
• Please include detailed past working experiences in point form, an executive summary about yourself in terms of experience, expertise, key achievements & highlight and your current & expected package.
• Apply through this application or send your resume to [email protected] and in MS Word Copy
• All shortlisted candidates will be contacted.