Marketing Specialist (Digital)

Duties:

• Formulate/develop effective marketing strategies and campaigns/events to promote MP Biomedicals’ products/services that align with market trends and business goals.
• Track, review, and report the changes in customer engagement following the roll-out of each marketing campaign, and measure the effectiveness of each campaign using various metrics.
• Collaborate with internal team (Designer, Digital Marketing) to develop campaign materials and support the execution.
• Collaborate with our in-house R&D and Product Management teams to develop marketing collaterals and support new product launch.
• Collaborate with regional marketing team (in APAC countries) for sharing of ideas and providing any support required.
• Responsible for the company’s brand awareness and presence through the use of various marketing channels and interaction with internal and external stakeholders
• Manage MP Biomedicals’ social media channels and ensure constant engagement with potential customers.
• Develop and ensure all creative marketing materials (brochures, packaging design, etc.) undergo regular review and adhere to brand guidelines.
• Plan, organize, coordinate, and execute marketing events, exhibitions and promotional activities.
• Conduct market research and analysis to evaluate trends, brand awareness and competition landscape.
• Develop and design marketing campaign themes to enhance engagements for new products and promotions.
• Plan and manage the day-to-day operations of marketing activities.

Qualifications

• Strong written and verbal communication skills
• Degree in Marketing or relevant field
• Experience in the life sciences/biotechnology/biomedical industry is preferred
• Fluency in additional languages is a plus