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Marketing Strategy Director

salary Salary :

$11,000 - 14,000 monthly

icon briefcase Job Type : Full Time

Number of Applicants

 : 

000+

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Job Description - Marketing Strategy Director

Key Responsibilities

  • Develop and execute international student recruitment strategies, with a strong focus on the Mainland China market.
  • Build and manage partnerships with education agents, schools, and recruitment channels.
  • Lead digital and offline marketing campaigns (e.g. WeChat, Xiaohongshu, education fairs, seminars, webinars).
  • Drive student enrolment from lead generation through to conversion.
  • Establish strategic partnerships with corporate organisations and industry partners.
  • Identify new business opportunities, corporate training projects, sponsorships, and collaborations.
  • Strengthen Tembusu Institute's brand visibility and market presence.
  • Lead, coach, and develop the Marketing & Admissions team.
  • Monitor marketing performance, industry trends, competitor activities, and optimise ROI.

Requirements

  • Bachelor's Degree in Marketing, Business, Education Management or related discipline (Master's Degree preferred).
  • Minimum 8–10 years' experience in marketing, business development, or student recruitment within the higher/private education sector.
  • Proven success in the Mainland China education market, with strong education agent and school networks.
  • Strong experience in B2B partnership development and corporate collaboration.
  • Good understanding of Singapore's private education sector (EduTrust/CPE).
  • Excellent strategic planning, negotiation, communication, and presentation skills.
  • Bilingual in English and Mandarin (spoken and written).
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About the Company

TEXTILE AND FASHION INDUSTRY TRAINING CENTRE PTE LTD

Textile and Fashion Industry Training Centre (TaF.tc) is the training arm of the Textile & Fashion Federation (Taff). It’s also the first Continuing Education and Training Centre (CET) for the textile and fashion industry in Singapore, with the vision of becoming a global fashion school without boun...

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