Paid Media Lead

Our client is a leading technology company. They are looking for a Digital Media lead to join their JAPAC Enterprise Marketing team.

Job Responsibilities

1. Strategy & Budget

• Define and own the regional paid media strategy, aligning channel investment to business priorities and demand goals.
• Own and manage the paid media budget by channel, ensuring accurate pacing, forecasting, and return on investment.
• Partner closely with the Digital Journey Strategy team to connect paid media activity to the broader digital experience and journey.
• Identify opportunities and drive continuous improvements across paid media channels, including exploring new platforms and tactics to advance customer acquisition and engagement.
• Take a hands-on role in executing campaigns across select paid channels (e.g. Influ2, Reddit, YouTube, Sponsored, DOOH, etc.), providing both strategic oversight and direct in-platform execution where needed.

2. Digital Performance, Execution & Reporting

• Coach and support a Digital Marketing Specialist, providing guidance and helping them grow their skills and confidence across paid media execution
• Directly execute and optimize campaigns across assigned paid channels, maintaining quality and performance standards.
• Build and own regular performance reporting cadences, translating data into clear insights and actionable recommendations in partnership with Digital Analyst.
• Analyse campaign results to identify optimization opportunities and implement improvements quickly

3. Cross-functional Collaboration

• Work in close day-to-day partnership with the Digital Journey Strategy, Integrated Campaign, and global digital teams to align paid media activity to the wider digital experience.

Job Requirements:

• Bachelor’s degree or equivalent with at least 12 years’ experience in digital marketing, with a strong focus on paid media strategy and hands-on channel execution, preferably in a B2B or technology environment.
• Proficiency in data analysis and reporting tools, such as Microsoft Power BI, Adobe Analytics, Microsoft Excel, and other relevant platforms.
• Familiarity with AI tools and a curiosity to apply them for campaign ideation, content production, performance analysist, or improving ways of working
• Strong critical thinking and problem-solving abilities, with the ability to thrive in an agile environment and drive continuous improvements.
• Experience leading teams, with strong leadership, interpersonal, and relationship-building skills.
• Pro-activeness, drive, and intellectual curiosity.
• Proficient English, both written and spoken, with strong presentation skills.
• Excellent interpersonal skills with the ability to communicate at all levels
• Well-organised, able to prioritize tasks and handle time optimally.

If you are keen on this exciting opportunity, kindly ‘Apply Now’.

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