Paid Media Specialist

About PULSE Digital

We're a Singapore-based digital marketing agency working with a diverse roster of clients across multiple industries — from professional services and e-commerce to consumer brands. We run paid search, paid social, SEO, and content marketing, and we're scaling fast.

The Role

We're looking for a hands-on Paid Media Specialist who lives and breathes Google Ads and Meta Ads. You'll own day-to-day campaign management across multiple client accounts, drive performance, and stay ahead of every platform update before our clients even hear about it.

This isn't a "set it and forget it" role. We optimise weekly, test relentlessly, and ship faster than the average agency. If you geek out over a 30% drop in CPL or a sudden CTR spike, we want to talk.

What You'll Do

• Plan, launch, and optimise Google Ads campaigns (Search, PMax, Demand Gen, YouTube) across 5–10+ client accounts
• Run Meta Ads campaigns end-to-end — campaign structure, audience strategy, creative testing, Conversions API setup, Advantage+ usage
• Manage budgets ranging from SGD 3K to 50K+/month per account
• Diagnose performance issues (drops, plateaus, policy disapprovals) and execute fixes quickly
• Build reporting dashboards and write performance summaries clients actually read
• Stay current on Google and Meta product changes, beta features, and policy updates
• Adapt quickly to different industries and regulatory environments — every client has different rules of engagement
• Collaborate with our content, SEO, and creative teams on full-funnel strategy
• Use AI tools to move faster — research, ad copy ideation, audience analysis, campaign QA

What We're Looking For

Must-haves

• 3+ years hands-on running Google Ads and Meta Ads (agency experience strongly preferred)
• Comfortable managing multiple accounts simultaneously without dropping balls
• Genuinely up to date — you can tell us what changed in Meta or Google in the last 60 days without Googling it
• Strong analytical instincts: GA4, Looker Studio, Meta Pixel/CAPI, Google Tag Manager
• Familiarity with AI tools in your daily workflow — Claude, Manus, ChatGPT, or similar — for ad copy, research, automation, and analysis
• Singapore market knowledge (consumer behaviour, local platforms, ad compliance basics)
• Adaptable across industries — you can pick up a new vertical's terminology and constraints quickly

Nice-to-haves

• Experience advertising in regulated or niche industries
• Experience with WhatsApp click-to-chat funnels and lead-gen forms
• Experience with reporting tools
• Claude, Manus, or similar AI tools
• E-commerce ads experience (Shopee, Lazada, TikTok Shop, Shopify)

Why Join PULSE

• Real ownership — you'll run accounts, not just push buttons on someone else's strategy
• Exposure to a wide range of industries and business models — you'll grow fast here
• Direct access to founders and clients (no four layers of account management)
• We invest in tools — you'll have the AI stack, reporting tools, and training budget you need
• Tight-knit team that ships fast and rewards initiative

Job Type: Full-time

Work Location: In person