Performance Planner

Scope of role:
The role sits within OMD’s performance team. The team has a market-leading position inimplementational / executional management. As a performance planner, you will be tasked with the planning, optimization and activation of digital campaigns.

Reporting Structure: You report to the Performance Director /Performance Manager in the team.

Key Responsibilities:

• Plan, setup and manage all digital advertising channels primarily Paid Search (Google Ads, Bing Ads), TikTok and Facebook Ads Manager
• Monitor and optimize channels and campaigns to achieve business objectives with efficiencies and scale
• Assist in the preparation and rationale of performance marketing recommendations and annual plan presentations
• Ensure budgets are tracked and spent efficiently
• Perform data analysis and provide thought leadership based on consumer insights where relevant
• Comfortable dealing with numbers and dealing with technology platforms, ability to articulate and put together sound recommendations
• Develop and update client performance reports and analyse and format data, gather costs, supply insights and commentary.
• Clear verbal and written communication skills
• Competency with figures and simple calculations - including pivot tables, charts and formulae
• Use Microsoft Excel to manipulate data and create client facing reports for Search, Display, YouTube, Social
• Own budget planning & tracking (media finance) for the campaigns under your belt

Required Skills:

• Minimum 1 year of SEM activation and optimization experience
• Minimum 1 year of Social Ads setup experience       
• Minimum 1 year of planning experience, with exposure in omnichannel (Programmatic, Offline, etc.) planning considered a plus
• Basic experience of pulling Campaign Manager Floodlight reports is required
• Knowledge of Programmatic (DV360, TTD) media planning and setup is a plus
• Attention to detail is a must; accuracy in work is the top KPI
• Able to articulate and communicate clearly and persuasively
• Able to multitask and manage expectations of multiple stakeholders
• Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
• Excellent verbal and written communication skills

Personal Attributes:

• Strong attention to detailPrior experience in a media agency preferred
• A ‘Can Do’ attitude
• Tenacious
• Business savvy
• Persuasive
• Ability to present and communicate ideas in a coherent and effective manner
• Great interpersonal and communication skills internally, with media owners and clients
• Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines