R

PR Manager

salary Salary :

$6,000 - 7,500 monthly

icon briefcase Job Type : Full Time

Number of Applicants

 : 

000+

Click to reveal the number of candidates who applied for this job.

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Job Description - PR Manager

PUBLIC RELATIONS

  • Conceptualize holistic short – medium - long term PR strategies, create and execute PR plans & calendar to increase brand awareness, exposure, desirability and editorial coverage for the Maison, including product launches, local events & brand image initiatives
  • Ensure Cartier is held to the highest standards & brand positioning across all press activities for Singapore
  • Manage, create, obtain validation and distribute PR-related assets; release, photos, etc.
  • Monitor PR landscape, identify the opportunities and scrutinize coverage support across channels (online &offline); work closely with Media Team to identify budget optimizations
  • Brainstorm ideas for PR opportunities and develop strong angles for pitches, press releases and e-influencer campaigns. Introduce both traditional & forward-thinking ideas
  • Pitch in-depth, key feature stories, cover& large-scale editorial projects to maximize qualitative coverage and ranking

CELEBRITY & KOL

  • Develop celebrity/KOL strategies, create and execute PR plans & calendar to increase brand awareness, exposure and desirability
  • Identify, approach and contract exclusivities with the suitable celebrities and KOLs

COMMUNITY MANAGEMENT

  • Manage the agency on day-to-day operations to ensure the team has full clarity on deliverables, which are completed and delivered on time
  • Establish communities and maintain cordial relationship with editors, key press, celebrities, KOLs in the luxury, fashion & trade spaces with projects & regular treatments
  • Liaise and partner with external commercial, marketing & communication teams to ramp up the awareness and extend the reach to wider audience pool

ASSET MANAGEMENT

  • Timely and orderly archiving of PR assets

ANALYSIS AND REPORTING

  • Act as main point of contact for all reporting and analytics. Own, maintain and present measuring systems of growth utilizing DMR (editorial) and Tracker (influencer activations) to ensure effective strategies – identifying strengths as well as opportunities for growth.
  • Identify and share trends and insights with relevant stakeholders
  • Prepare, submit, and distribute relevant PR plans & coverage & reports to internal stakeholders

BILLING & ADMINSTRATION

  • Manage and optimize PR budget by ensuring efficiency in investments
  • Monthly consolidation of budgets to ensure spending is on track
  • Process vendor account, PO/SO creation and follow up on Invoices
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About the Company

RICHEMONT LUXURY (SINGAPORE) PTE. LTD.

RICHEMONT LUXURY (SINGAPORE) PTE. LTD.   Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in jewellery, luxury watches and writing instruments. Our Maisons™ encompass several of the most prestigious names in the luxury ind...

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