Programme Origination & Marketing Manager

Job Purpose

The Programme Origination & Marketing Manager reports to the Head, Programme Origination and is responsible for the development and execution of commemorative coin, collectible, bullion and related product programmes.

The role is accountable for programme strategy and execution, product concept development, launch readiness, marketing communications, delivery governance, programme-level P&L management, KPI achievement and annual margin objectives.

The Manager works closely with internal stakeholders and external agencies, vendors and business partners to deliver consistent brand positioning, effective product communications, integrated marketing campaigns and commercially aligned go-to-market initiatives.

Key Roles & Responsibilities

Programme Origination & Commercial Delivery

1. Lead the planning, development and delivery of product programmes in support of commercial and business objectives.
2. Manage programmes across scope, schedule, budget, quality, launch readiness, risk management and post-launch performance.
3. Conduct market and customer research to identify trends, opportunities and commercially viable product concepts.
4. Develop business cases and programme recommendations supported by relevant market, customer and commercial insights.
5. Monitor programme performance and implement timely actions to manage risks, resolve delivery issues and address performance gaps.
6. Drive achievement of agreed sales, margin, profitability and programme KPIs.

Marketing & Brand Management

1. Develop and execute integrated marketing and communications plans to support product launches and ongoing programmes.
2. Develop product positioning, product stories, campaign briefs, sales enablement materials and channel communications.
3. Coordinate marketing activities across retail, e-commerce, corporate sales and digital channels.
4. Ensure consistent and effective brand messaging across customer touchpoints.
5. Analyse marketing and programme performance to identify opportunities for optimisation and continuous improvement.

Stakeholder, Team & Vendor Management

1. Lead and coordinate cross-functional stakeholders across programme origination, marketing, sales, design, production and operations to achieve programme objectives.
2. Manage external agencies, contractors, vendors and business partners against agreed scope, quality, cost, timelines and brand requirements.
3. Provide direction, coaching and guidance to team members to support effective delivery and capability development.
4. Build effective working relationships with internal and external stakeholders, including overseas vendors and suppliers supporting product development and delivery.
5. Maintain accurate and timely programme documentation, performance reporting and management updates.

Key Accountabilities

1. Successful delivery of assigned programmes against agreed commercial, quality, budget and timeline objectives.
2. Achievement and management of programme-level P&L, KPIs and annual margin objectives.
3. Development of commercially viable and market-relevant product concepts.
4. Effective execution of go-to-market, product marketing, brand communications and customer engagement initiatives.
5. Effective leadership and coordination of internal teams and cross-functional stakeholders.
6. Effective management of agencies, contractors, vendors and business partners.
7. Accurate and timely programme reporting, documentation and management updates.
8. Development of team capability and effective ways of working.

Key Decisions & Dimensions

1. Recommend programme concepts, business cases, programme priorities, timelines, resources, budgets and go-to-market approaches.
2. Recommend and implement appropriate actions to manage programme risks, address delivery issues and improve commercial performance.
3. Lead cross-functional programme delivery involving marketing, sales, design, production, operations and external partners.
4. Manage assigned marketing resources and external agencies, contractors and vendors.
5. Monitor programme-level P&L and agreed performance indicators, including sales, margin, customer engagement and delivery milestones.

Qualifications & Experience

1. Bachelor’s degree in Business, Marketing or a related discipline, or equivalent relevant professional experience.
2. Relevant experience in commercial and marketing roles, such as product marketing, integrated marketing communications, product/programme development, business development or related commercial functions.
3. Demonstrated experience in managing commercially focused programmes involving revenue, budgets, P&L, sales, margin and/or performance KPIs.
4. Experience leading projects, teams and cross-functional stakeholders.
5. Experience managing external agencies, vendors, contractors or business partners.
6. Experience working with overseas vendors or suppliers would be advantageous.

Skills & Competencies

1. Strong commercial and marketing acumen, with the ability to translate market and customer insights into commercially viable product and marketing initiatives.
2. Strong programme and project management skills, including the ability to manage multiple priorities and deliver against agreed timelines and business objectives.
3. Strong analytical capability and ability to interpret market, financial, sales and performance data to support business decisions.
4. Good understanding of marketing strategy, brand communications, campaign execution, product positioning and customer engagement.
5. Strong written and verbal communication, presentation, negotiation and stakeholder management skills.
6. Ability to develop creative and market-relevant product concepts and translate them into clear customer propositions and marketing communications.
7. Strong problem-solving and decision-making capabilities.
8. Ability to provide leadership, direction and guidance to team members and cross-functional stakeholders.
9. Ability to communicate effectively with relevant overseas vendors and suppliers. Proficiency in written and spoken Chinese is advantageous where required to communicate with China-based vendors and suppliers.