PUBLIC RELATIONS OFFICER

Core Responsibilities

• Campaign Management: Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, and social media outreach.
• Content Creation: Write, edit, and collaborate on engaging copy for websites, blogs, email newsletters, and social platforms.
• Paid Advertising: Launch and manage optimized paid ads on platforms like Google Ads and Meta/Facebook.
• Data Analytics: Measure and report the performance of all digital marketing campaigns against established KPIs using analytics tools (e.g., Google Analytics).
• Optimization: Continuously test and refine ad copies, landing pages, and user funnels to improve conversion rates and ROI. 

Essential Skills & Qualifications

• Technical Proficiency: Familiarity with web analytics tools (Google Analytics), CMS platforms (WordPress, Shopify), and marketing automation software.
• Platform Knowledge: Strong understanding of SEO, PPC, social media management (X, LinkedIn, Facebook, Instagram), and email marketing.
• Analytical Mindset: Ability to translate complex data into actionable business insights.
• Communication: Exceptional written and verbal communication skills.