Regional Assistant Manager, Marketing Services

Regional Assistant Manager, Marketing Services

Job Summary:

• This position reports to the Regional Marketing Manager and plays a pivotal role in leading the execution of marketing communications in SEA region (Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam).
• This position is required to have strong project management and leadership skills to manage a team of social media and marketing specialists.

Key Responsibilities:

• Work with regional business units on the development and execution of marketing strategies and content development for new product launches.
• Oversee social media strategies and campaigns to enhance brand engagement.
• Collaborate with the cross-functional teams to plan and execute integrated marketing plan and coordinate regional campaigns to enhance brand presence and drive lead generation and sales conversion.
• Create compelling and targeted marketing content for offline and online platforms.
• Plan and execute events to enhance brand visibility in the region.
• Ensure strict adherence to the brand guidelines across all marketing materials.
• Track and report on key performance indicators (KPIs) to measure the effectiveness of campaigns and social media performance.
• Stay updated on industry best practices and emerging trends in marketing to ensure the company remains at the forefront of regional marketing communications.
• Manage vendors to ensure expenses are kept within approved budget and deliverables adhere to communication guidelines and given timeline

Team Leadership:

• Lead and manage a team of marketing communications and social media specialists.
• Foster a collaborative team environment and guide the team members to drive performance

Stakeholder Management:

• Effectively communicate with and manage stakeholders at various levels.
• Ensure alignment of marketing strategies with broader brand and communication goals

Qualifications:

• Bachelor’s degree in Marketing, Communications or a related field.
• Minimum of 8 years of experience in marketing, with at least 2 years in a leadership role.
• Strong event planning and project management with excellent communication and interpersonal skills
• Experience in managing external agencies and collaborating with cross-functional teams.
• Proactive problem solver capable of handling multiple tasks and deadlines