Regional Marketing Executive/Manager

The Marketing Executive is responsible for supporting the planning and execution of marketing and communications activities across Singapore and ASEAN markets. This role plays a key part in driving brand awareness, lead generation, customer engagement, and business growth through digital marketing, events, content development, CRM management, and sales support activities. 

Key Responsibilities 

Marketing Communications 
• Develop and execute marketing campaigns aligned with business objectives. 
• Create and manage marketing collateral, brochures, flyers and presentations. 
• Support corporate communications and internal communications initiatives. 
• Ensure brand consistency across all marketing materials and channels. 

Digital Marketing 
• Manage and update the company website, landing pages, and digital content. 
• Plan and execute email marketing campaigns using CRM  
• Manage social media platforms including LinkedIn and monitor engagement. 
• Support SEO and digital marketing initiatives to improve online visibility and lead generation. 
• Track and analyse campaign performance and provide recommendations for improvement. 

CRM & Lead Management 
• Manage customer databases and marketing contact lists. 
• Generate marketing reports and campaign analytics. 

Events & Exhibitions 
• Coordinate and manage trade shows, seminars, webinars, customer events, and training sessions. 
• Liaise with vendors, venues, suppliers, and internal stakeholders. 
• Support event logistics, registration, promotional activities, and post-event reporting. 

Regional Marketing Support 
• Coordinate marketing activities across Singapore and ASEAN markets. 
• Work closely with regional sales teams, distributors, and headquarters on marketing initiatives. 
• Support localisation of global marketing campaigns and materials. 
• Coordinate printing, and distribution of marketing materials where required. 

Content Development 
• Create engaging content for websites, social media, EDMs, customer references, and industry publications. 
 

Administrative Support 
• Manage marketing budgets, purchase requisitions, and vendor coordination. 
• Support reporting, documentation, and other marketing-related administrative duties. 

Requirements 
• Experience in digital marketing, CRM Microsoft 365 systems, website management, Ibexa and event coordination. 

• Proficiency in Adobe create cloud suite, Indesign, Adobe Illustrator, Adobe express, Video editor