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Regional Product Executive

salary Salary :

$3,500 - 3,800 monthly

icon briefcase Job Type : Full Time

Number of Applicants

 : 

000+

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Job Description - Regional Product Executive

Job Summary

  • Manage the Corporate CAD T-Series Printers in the area of Product Marketing to effectively ensure achievement of the Business Plan/Set Target objective in terms of sales, profitability and sustainability and also New Product Launch
  • Ensure adherence to set systems there by ensuring a professional approach to the entire business activity

Key Accountabilities

Market Research

  • Conduct market research / environment scan and assess opportunities
  • Translate key competitor, consumer and technology trends into sound business decisions

Data Analysis

  • Conduct quantitative and qualitative data analysis to identify significant trends
  • Utilise statistical tools to project and forecast impact of trends on Epson’s sales and pricing numbers
  • Conduct impact analysis to assess ROI of marketing efforts

Customer Intelligence

  • Demonstrate strong understanding of consumer needs and behavioral patterns (including end users and channel partners)
  • Conduct customer segment analysis to identify appropriate products/services for different segments

Product Planning and Management

  • Possess in-depth knowledge of the product specifications
  • Define product strategy and develop product road map
  • Track and sustain/enhance performance of product
  • Manage product life cycle

Pricing Strategy

  • Understand, compare and effectively utilise a range of pricing strategies
  • Develop and adapt pricing strategy based on internal and external trends

Go-To-Market Strategy

  • Formulate appropriate market strategy for product line
  • Develop and implement product launch plan and timings
  • Maintain oversight of campaign strategy

Product Marketing and Support

  • Develop and deliver sales and marketing tools and product documents
  • Supply sales with latest research and marketing information
  • Track success of sales promotion and marketing campaign for product

New Product Launch

  • Fix pricing of new product with related department and Japanese Head Quarter
  • Prepare and deliver new product materials such as brochure, web contents and related documents
  • Conduct product training to all related department including all SEA sales companies

Key Job Requirements

Job / Skills Competencies

  • Product management, Data analysis, Presentation, Logical thinking

Critical Work Experience

  • At least 3 years of professional experience on the job – B2B business experience is preferred

Personal Characteristics & Behaviors

  • Trust-worthy, Act with Integrity, Creative, Challenge-driven
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About the Company

EPSON SINGAPORE PTE LTD

EPSON SINGAPORE PTE LTD Epson Singapore Pte Ltd was established in October 1982 as Epson Electronics (Singapore) Pte Ltd, a wholly owned subsidiary of the Seiko Epson Corporation, Japan, with the objective of promoting the sales and marketing of Epson printers in the region. In 1987, our bus...

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