Regional Senior Digital Marketing Manager (Leads gen)

Job summary
Leading education provider specializing in International Overseas Student Placement. Looking for an experienced Digital Marketing Manager to enhance leads generation. Collaboration with cross-functional/cross-regional teams.
Job seniority: mid-to-senior level
Responsibilities
• Strategize and develop lead generation strategies through various digital channels. • Optimize lead generation efforts for maximum results. • Plan, execute, and optimize digital advertising campaigns. • Utilize paid search, social media, display, and content marketing to attract and engage potential leads. • Enhance website UX & UI to improve website conversion rates. • Monitor campaign performance, adjust strategies, and manage budgets. • Drive organic lead generation by optimizing the website for search engines. • Produce engaging and informative content. • Execute email marketing campaigns to nurture and convert leads. • Segment email lists and create targeted content. • Monitor email campaign performance and adjust strategies. • Ensure seamless lead handoff and nurturing. • Stay informed about industry trends and best practices. • Oversee Financial Management to ensure effective budget and resource allocation.
Requirements
• Min 7 years of relevant experience and some regional experience. • Proven experience in digital marketing with a focus on lead generation. • Proficiency with digital marketing tools, advertising platforms, and lead tracking systems. • Strong analytical skills and ability to interpret data. • Excellent project management and communication skills.
Key Skills Needed
• Digital marketing • Lead generation • Paid search • Social media marketing • Content marketing • Website UX & UI • Search engine optimization (SEO) • Email marketing • Analytical skills • Project management • Communication skills