Regional Specialist, Social Media

Regional Specialist, Social Media

Job Summary

• Support in executing regional strategies and social media campaigns in the Southeast Asia region.

Key Accountabilities

• Work with social media agency and regional business units on the development and execution of social media strategies and content creation for new product launches.
• Implement social media amplification and affiliate marketing as part of integrated marketing campaign.
• Collaborate with the internal teams (PR/Digital/Ecommerce/Marcom) for strategic planning across social platforms to enhance online presence, community engagement and drive sales conversion.
• Review and edit the contents for TikTok as well as executive profiles and Company page on LinkedIn.
• Manage influencer marketing campaign and support media/influencer engagement events.
• Oversee video creation by social media/creative agencies.
• Provide social media analysis in monthly reports.
• Support regional stakeholders on reporting requirements.
• Manage vendors to ensure expenses are kept within approved budget and deliverables adhere to communication guidelines and given timeline

Key Job Requirements

Job / Skills Competencies:

• Experience in social media content marketing, executing social advertising, managing social media communities and influencer campaigns.
• Good knowledge and understanding of measuring ROI across social media platforms to make data-driven decisions, though technical knowledge in generating analytics is not required.
• Strong in agency management.
• Deep understanding and strong working knowledge of social media platforms (LinkedIn, YouTube, Instagram, Facebook, TikTok, etc) and other digital channels.
• Excellent command of written and spoken English to edit copy.
• Must have a sense of cultural fluency to work effectively with teams across the region.
• Work effectively in a team and manage various stakeholders.
• Solid project managements experience in managing multiple projects to meet tight deadlines

Critical Work Experience:

• A minimum 2 years’ experience in social media and/or content marketing.

Qualifications

• Degree in Marketing, Media and Communications, or related fields