Product Designer and Project Manager

Job Responsibilities

• Develop and implement comprehensive multi-channel digital marketing strategies for brands and regions focusing on brand awareness, traffic, engagement, leads, and customer retention.
• Oversee digital marketing activities, including content marketing, social media marketing, SEO, digital advertising, KOL/KOC marketing, keyword research, customer journey, online reputation management, email marketing etc.
• Develop performance goals that identify realistic benchmarks, emerging trends, technologies, revenue drivers and opportunities.
• Ensure the team stays updated on and evaluates digital trends, platforms, technologies and marketing best practices propose adoption where appropriate.
• Plan and manage engaging content for various channels, including website, blog, social media, email marketing, online and offline marketing collaterals.
• Design brand identity and messaging architecture and ensure cross-channel and - region consistency.
• Design and manage online advertising campaigns (Google, Naver, social media etc) to increase online visibility, drive qualified traffic and increase leads.
• Develop media planning (including online media and influencer outreach) and maintain relationships.
• Plan and manage budgets across all channels and platforms to maximise ROI and achieve performance targets.
• Utilise analytics tools to measure and report actionable analytics for marketing channels, including website traffic, followers, engagement rates, conversion rates, lead and customer acquisition cost etc.
• Provide regular reports and insights to management, make data-driven recommendations for optimisation.
• Collaborate with cross-functional and regional teams to ensure seamless execution of digital marketing initiatives.
• Ensure team’s involvement and support in relevant marketing events and activities when required.

Job Requirements:

• Bachelor’s degree in digital marketing, marketing, communication or related fields.
• At least 3 to 5 years of hands-on experience in digital marketing, with a focus on strategy development.
• Strong understanding of SEO & SEM best practices and proven experience with online advertising platforms (e.g. Google Ads, Facebook Ads etc)
• Proficiency in utilising various digital marketing tools and platforms, including analytics tools, social media management tools, and CRM software.
• Excellent written and verbal communication skills in both English and Chinese - To handle Chinese materials and liaise with Mandarin-speaking counterparts
• Strong leadership qualities.
• Resourceful and independent with minimal supervision.
• Analytical mindset with the ability to interpret and act on marketing data effectively.
• Creative thinker, capable of generating innovative marketing ideas.