Retention Marketing Lead

Responsibilities

●Strategize, plan and execute an integrated marketing and communications approach to continuously engage, recommend, reward and retain our existing customer base

●Own the implementation and activation of our martech Customer EngagementPlatform and develop and deliver email marketing campaigns to bring customers back to our platform

●Develop a strong and robust understanding of our customer base; their needs and behaviours, leveraging our Data Analytics, Audience Segmentation and Customer Insight capabilities to achieve our retention and product marketing goals

●Master an understanding of our Customer Data Platform and 1st party data capabilities for segmentation, targeting and activation

●Partner with Product and Tech teams to develop strategies that get to know our customers better through customer profiling

●Work closely with the Marketing Acquisitions team to reduce paid media dependency and demonstrate organic revenue contribution, repeat purchase behaviours and long term customer engagement

●Build and own tracking analytics, dashboards and forecasts that define,
monitor and report key performance indicators for customer retention

●Ensure retention strategies and initiatives are in alignment with the high-level marketing and brand strategy and the company's strategic vision

Requirements

●Minimum 3 years of direct, relevant experience in CRM, retention, customer engagement and lifecycle marketing (strong preference for experience within a leading eCommerce or fintech company)

●Proven track record leading communications strategy and executing CRM campaigns

●Strong experience in leveraging a customer engagement platform ●Expertise in executing and managing multi-pronged marketing campaigns including online marketing, product marketing and direct marketing

●Experience working cross-functionally with Product and Technology teams

●Experience executing marketing plans across multiple ASEAN and East Asian markets preferred